Manager, Market Planning, GIS

We are Subway Headquarters A dedicated team of professionals supporting thousands of franchisees around the globe.

Location: Toronto

Ready for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there.

Why Join Us? 

At Subway, "better" is baked into our DNA. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as the world's leading restaurant brands, we've always embraced change and the path ahead. And today, we're making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It's centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey. 

About the Role:

The Market Planning, GIS & Real Estate Lead – Canada is a multi-disciplinary analytical role that supports Subway Canada's development strategy through market planning, GIS analysis, data stewardship, and portfolio insights. This position combines spatial analytics, forecasting, competitive intelligence, and database management to support network decisions across new restaurant openings (NROs), relocations, closures, and non-traditional formats.

In addition to market and real estate analytics, the role functions as the data and systems backbone for multiple development functions. This includes maintaining and improving Smartsheets, Excel-based trackers, and internal dashboards supporting Real Estate, Leasing, Franchise Sales, and Construction. The individual serves as Subway Canada's development analytics subject matter expert, helping the organization grow intelligently, protect key trade areas, and align geography-based decisions with both brand objectives and franchisee economics.

A further responsibility includes supporting real estate sourcing through web-based research and scraping of landlord, broker, and retail platforms to proactively identify and evaluate new site opportunities.

An understanding of QSR/Retail development cycles, trade areas, and unit-level economics is required to translate data into commercially grounded recommendations that support both brand growth and franchise success.

Responsibilities include but are not limited to:

Market Planning, GIS, & Analytics

1. 
   
2. Lead the development and maintenance of GIS-based market planning tools, spatial analytics, and trade area models.

1. 
   
2. Conduct trade area assessments including demographics, competitive landscape, traffic patterns, and retail adjacencies.
3. Build cannibalization, white space, saturation, and sales impact models to support network decisions.
4. Partner with Real Estate to support the evaluation of new units, relocations, expansions, closures, and non-traditional formats through analytics-backed recommendations.

1. 
   
2. Maintain and enhance datasets supporting ongoing development planning decisions
3. Support real estate team with real estate committee approvals by supporting presentation development with data insights, mapping support, etc
4. Maintain and evolve GIS platforms, databases, and dashboards supporting development decisions.
5. Serve as internal SME on spatial analytics tools and methodologies
6. Provide cross-functional support across the development department
7. Present findings to leadership in clear, concise, commercially sound formats

Development Database & System Ownership

1. 
   
2. Serve as system owner for development-related databases and trackers across Real Estate, Leasing, Construction, and Franchise Sales.
3. Maintain and improve Smartsheets, Excel-based tools, Franconnect databases and KPI dashboards for pipeline tracking, expiries, construction timelines, transfers, and other workflows.
4. Ensure high data integrity and version control for key development systems.

Web-Based Real Estate Sourcing & Research

1. 
   
2. Actively scan landlord, broker, and retail platforms for new listings, redevelopment plans, vacancies, and non-traditional opportunities.
3. Use web-scraping or structured data collection to build market intelligence pipelines.
4. Compile listings and opportunities for Real Estate and non-traditional teams in a structured, geography-based way

Competitive & Market Intelligence

1. 
   
2. Maintain competitive mapping and competitor new build/closure databases & tracking systems
3. Monitor QSR/Retail trends influencing consumer behavior, trade flows, and development strategies.
4. Produce insights on market shifts, partner platforms (e.g., Walmart, C-stores), and retail node performance

Portfolio Strategy & Optimization

1. 
   
2. Support network strategy initiatives including market saturation analysis, sales recapture analytics, footprint optimization, white space identification, and cannibalization studies.
3. Provide structured analytical support for relocations, trade-area shifts, and remediation of underperforming Subway locations
4. Model economic implications of portfolio decisions (revenue, cannibalization, rent exposure, and unit-level economics).
5. Collaborate with Real Estate and Leasing on complex network decisions (relocations, redevelopments, closures, exits)

Qualifications:

Required

1. 
   
2. 3-8 years experience in market planning, GIS, retail real estate analytics, or related roles.
3. Proficiency with GIS tools/platforms (e.g., Esri, ArcGIS, MapInfo, QGIS, or equivalent)
4. Proficiency with analytics platforms like Sitewise, PiinPoint, Tango, Geolytix, ENVISION (Environics), or equivalent
5. Advanced Excel skills + experience working with Smartsheets or similar workflow tools
6. Strong analytical and quantitative skills, including forecasting and scenario analysis.
7. Experience working with retail, QSR, franchise, or portfolio-based real estate environments.
8. Ability to interpret and synthesize data into clear, actionable recommendations for non-technical stakeholders
9. Understanding of sales forecasting, trade-area demand, and unit-level economics

Preferred

1. 
   
2. Exposure to QSR, franchised retail, consumer real estate, or development planning
3. Familiarity with Canadian retail landlords, brokers, and development ecosystems
4. Exposure to development, real estate, or leasing functions within multi-unit systems

Why This Role Matters

Subway Canada's return to intelligent network growth requires disciplined analytics, strong data governance, and proactive market insight. This role ensures that real estate decisions are informed, scalable, and economically sound while enabling internal teams to work faster, smarter, and with better data

Competencies

1. 
   
2. Spatial & Market Analytics
3. Data Stewardship & System Ownership
4. Commercial Real Estate Acumen
5. Development Cycle Knowledge (QSR/Retail)
6. Competitive Intelligence & Trend Monitoring
7. Operational Rigor & Process Management
8. Clear Communication for Non-Technical Audiences
9. Cross-Functional Collaboration & Service Orientation

 What do we Offer? 

• Insurance Plans
• RSP
• Competitive Bonus
• Mobility Allowance
• Tuition Reimbursement
• Company Holidays
• Employee Resource Groups
• Volunteering time
• Many More…..

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/D/V