Brand Awareness Coordinator

6 days ago

St Catharines, Ontario, Canada Empowerment Technologies Inc. Full time

Please Note: This is an in-office position located in Niagara Region.

Who We Are:

For over 25 years ETI has pushed the limits of innovation to keep homes & businesses safe. Our cutting-edge DIY security camera brand, Defender, has become a household name due to next-gen technology offered at an accessible price point. With Levana, we provide parents with more than just baby monitors; we provide life-saving devices bringing peace of mind to families worldwide. Today, ETI empowers millions and sells safety solutions on our brand website, amazon and nearly all major retailers, like Costco, Walmart, Best Buy and more. Our team's passion is the heartbeat of our success, driving us to reach new heights every single year.

The Role

We are seeking a Brand Awareness Coordinator who will scale our organic visibility through publication coverage, UGC content, and social media coordination. The role involves researching, pitching, securing coverage and maintaining relationships across earned media channels, while also supporting social content distribution and affiliate growth.

This is a KPI-driven role with a defined roadmap and clear performance targets.

Key Responsibilities

  1. Publisher & Media Outreach

  2. Secure article placements including product reviews, best of guides, and consumer comparison websites articles

  3. Prepare media kits and PR collateral

  4. YouTube & Influencer Outreach

  5. Build a pipeline of consistent high quality UGC product videos based on monthly performance goal

  6. Social Media Growth

  7. Grow TikTok, Facebook, Instagram, Reddit, Pinterest & YouTube audiences

  8. Execute content strategy using our social media calendar

  9. Affiliate Program Expansion

  10. Generate revenue from affiliates to contribute to our overall sales goal

  11. Recruit, onboard and communicate with affiliate partners and creators

Location:

  • Must live within 30 minutes of 590 York Rd., Niagara-on-the-Lake

Education:

  • Bachelor's or associate's degree in marketing, Communications, Business, Public Relations, or Journalism

Experience:

  • Min. 2 years max 5 years' experience in office setting doing social media marketing

Required Skills :

  • Exceptional written and verbal communication skills
  • Professional outreach and relationship management
  • Strong organizational and tracking skills
  • Strong experience with Instagram, TikTok and YouTube
  • Affinity for content creation

Preferred Skills

  • Affiliate marketing
  • Social media content creation
  • Cold outreach (email and DM)
  • Influencer or PR coordination experience

Job Type: Full-time

Pay: $40,000.00-$45,000.00 per year

Benefits:

  • Extended health care
  • On-site parking
  • Paid time off

Education:

  • Bachelor's Degree (required)

Experience:

  • Social media marketing: 2 years (required)
  • Influencer or PR coordination: 2 years (preferred)
  • Professional outreach and relationship management : 2 years (required)

Work Location: In person

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