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Marketing Associate
2 weeks ago
Overview
We are seeking a dynamic and detail-oriented Marketing Associate to join our team. This role offers an exciting opportunity to develop and execute innovative marketing strategies across multiple channels. The ideal candidate will have a strong foundation in digital marketing, content creation, and analytics, with a passion for driving brand growth and engagement. As a key member of our marketing department, you will support various initiatives to enhance our online presence and generate measurable results. MUST have experience with Social Media Marketing (Meta Ads, Google Ads, etc.)
Duties
- Develop and implement multichannel marketing campaigns, including social media marketing, email marketing, and print advertising.
- Manage and optimize digital advertising efforts using platforms such as Facebook Advertising, Google Ads, and marketing automation tools.
- Create compelling content for websites, social media platforms, and email newsletters utilizing copywriting skills.
- Conduct research to identify market trends, target audiences, and competitive insights to inform marketing strategies.
- Utilize SEO best practices to improve website visibility and organic search rankings on platforms like WordPress and HTML-based pages.
- Analyze campaign performance using Google Analytics and other analytics tools; prepare reports to measure success and inform future initiatives.
- Assist in product management activities, including campaign planning, budgeting, and performance tracking.
- Collaborate with sales teams to support advertising sales efforts and B2B marketing initiatives.
- Design visual content using Adobe Creative Suite for digital campaigns, social media posts, and promotional materials.
Requirements
- Proven experience or strong familiarity with digital marketing tools such as Google Analytics, Google Ads, Facebook Advertising, and marketing automation platforms.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator), HTML basics, and content management systems.
- Knowledge of SEO strategies, social media marketing channels, performance marketing, e-commerce platforms, and multichannel marketing techniques.
- Excellent copywriting skills with the ability to craft engaging content tailored for different audiences.
- Strong research skills to analyze market data and industry trends effectively.
- Ability to manage multiple projects simultaneously while maintaining attention to detail.
- Strong analytical skills with the ability to interpret data from Google Analytics and other sources to optimize campaigns.
- Effective communication skills with the ability to collaborate across teams including sales, product management, and creative departments. Join our team as a Marketing Associate to leverage your skills in digital strategy while contributing to innovative campaigns that elevate our brand presence across all channels.
Job Type: Full-time
Pay: $20.00 per hour
Work Location: Hybrid remote in Surrey, BC V3W 2P4