Associate Director

The Role

As the AD, you'll lead a group of growth marketers across paid, search, owned and creative and manage our largest clients. You'll be responsible for driving customer and revenue growth across our portfolio of high-value accounts, leveraging your expertise in multiple marketing channels and your strong leadership skills.

A high degree of energy, commitment, and enthusiasm is required along with a desire to learn and grow in the paid and organic social area. Your success will come from understanding and keeping up with these new developments, helping your team learn and adopt them with their clients and ensuring the end goal is always client growth.

Your responsibilities will include:

Strategy

• Work closely with the VP on managing the account management team
• Helping to prepare advanced digital strategies for clients and conducting audits for new clients
• Manage and mentor a team of Growth Marketers, providing guidance, support, and professional development opportunities
• Oversee strategy development and implementation for our largest and most complex client accounts
• Build and maintain strong relationships with key stakeholders at client organizations
• Drive innovation in our service offerings and marketing strategies
• Collaborate with other departments to ensure seamless client service and operational efficiency
• Analyze performance data and market trends to inform strategic decisions and optimize campaign performance
• Present results, insights, and recommendations to clients and internal leadership

Social & Search:

• Help to guide in the planning, managing and executing of paid campaigns across Facebook, Google, Bing,  Instagram, LinkedIn, Twitter and TikTok
• Provide thought leadership and guidance for search & social media best practices
• Guide campaign analysis, reporting, presentation of findings and providing insights & recommendations to clients
• Data interpretation and reporting using Google Analytics and similar tools
• Extensive understanding of social media tracking and integrations, including CAPI
• Deep knowledge of best social media practices along with upcoming trends and industry changes
• Liaise with clients, external suppliers and design/technical teams for project management and troubleshooting

Content & Creative Strategy

• Assist clients in developing long term content strategies including providing strategic creative direction to drive growth
• Ability to review and advise clients re: onsite conversion, creative, branding, messaging, etc.
• Assist in the development of content strategies for websites and creative assets as needed

Essential Skills

• At least 4+ years' in a digital role ideally managing a team
• Experience of managing B2B & B2C social media channels including paid social and paid search
• Strong desire to take a great deal of ownership. You want to make decisions, not just be told what to do.
• A result-orientated mindset that can quickly identify growth opportunities
• Exceptional project management skills along with proven ability to manage multiple high-priority campaigns simultaneously
• Strong ability to present and persuade clients as to why a particular route is the right way to go
• Ability to manage any type of content from initial concept to copywriting, design and promotion
• Effective time management, strong organization skills, and attention to detail
• An analytical mindset with good Excel skills and an ability to make recommendations based on numbers
• Experience with tools including Google Docs, FB Ads Manager, Hubspot and Google Analytics

Succeeding at Shoelace

As a team, we put an emphasis on hiring people who are highly accountable. We work entirely remotely, so our employees tend to let their work speak for itself. This focus on output means that once you've put in a day that you are proud of, we prefer you to unplug and go live your life.

For the right person, this balance is amazing but may feel different than a typical startup or agency. However, if you are accountable, empathetic, kind and looking for a place where you can build a career for the long term, we'd love to hear from you.

To apply to this role, please complete the steps in this application process. Looking forward to hearing from you.

Salary Range: $85,000CAD - $100,000CAD