Principal Product Manager, Growth

4 days ago


Toronto, Ontario, Canada Upwork Full time

Upwork ($UPWK) is the world's work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.3 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

One of our product principles at Upwork is to "Make our customers win big". As the Customer Growth Team, we are united around this principle. Our mission is to build delightful ways for companies and remote talent to engage with each other on our platform, get work done, and build trusting and long-lasting relationships

We are looking for a Growth leader who will lead our entire client onboarding flow. As the leader for Client Growth, you will guide the product-led growth strategy and execution across both our enterprise and non-enterprise customer segments. We are looking for a leader who can not only create impact through high-velocity experiments of existing levers within the product but also discover and develop new levers to unlock the tremendous opportunity in this new era of work.

Your Responsibilities
  • Gain an understanding of customer needs and pain points. Given the scope and accountability of this role, you will have the opportunity and responsibility to guard and improve the end-to-end customer experience for our clients.

  • Set an overarching growth strategy for Upwork's clients, both enterprise and non-enterprise. Your role will span the product-led growth lifecycle, from acquisition, to onboarding, to activation, and monetization, offering you the potential to impact Upwork on a large scale.

  • Lead and mentor a team of product managers. You will manage and mentor the existing Client Growth, Enterprise Growth, and Platform Growth product teams.

  • Enable execution. You will work with cross-functional partners and the team to create collaboration models, processes, and operations to drive high-velocity execution and deliver high-quality insights, working with a distributed engineering team across North America and Europe.

  • Build and leverage partnerships. You will not only work cross-functionally with engineering, design, data science, and other product areas, but will also work with marketing leadership across the Acquisition, Life Cycle Marketing, and Product Marketing teams.

  • You'll form close cross-functional relationships and ensuring powerful collaboration across the Consumer Growth team to achieve amazing results together.

What it takes to catch our eye
  • Have perseverance and acute ownership: You will have General Manager aspects. You take pride in driving outcomes and optimizing end-to-end experiences.

  • Have experience leading consumer growth product strategies and teams.

  • Have product knowledge and a love of creating user-centric product strategies.

  • Have strong analytical skills and an ability to understand business dynamics.

  • Have experience managing a team and promoting professional development.

  • You are collaborative and enjoy working in partnership with many areas to identify goals and work together to achieve them.

Come change how the world works.

This position will initially be employed through a partner to ensure a seamless hiring process while we establish the hub. Once the hub is established, there may be opportunities to transition to employment with Upwork depending on business needs and other requirements. While employed by the partner, you'll work as part of Upwork's team, with access to our resources, culture, and growth opportunities.


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