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Programmatic Specialist, Advertising, Digital Services

2 weeks ago

Montreal, Quebec, Canada CBCRadio-Canada Full time

Position Title:
Programmatic Specialist, Advertising, Digital Services (Media Solutions) (Telework/Hybrid)

Status of Employment:
Permanent

Position Language Requirement:
English, French

Language Skills:
English (Reading), English (Speaking), English (Writing), French (Reading), French (Speaking), French (Writing)

Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:
:59 PM

This is a hybrid position with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.
Position Summary
We are seeking a highly analytical and relationship-driven Programmatic Specialist to join our ad operations team. This role is crucial for maximizing the value of our ad inventory, with a strong focus on private auctions. The ideal candidate will serve as a key liaison between our sales team and demand-side partners, ensuring our inventory is effectively monetized and our revenue goals are met.

Key Responsibilities

  • Private Auction Set Up and Optimization:

  • Build and manage private marketplaces (PMPs) and programmatic guaranteed deals within our ad server to drive competitive bidding and increase revenue.

  • Proactively monitor and optimize deal performance, adjusting floor prices, targeting, and audience segments to maximize eCPM and fill rate.

  • Conduct A/B tests on deal settings to identify the most effective strategies for key buyers.

  • Deal Troubleshooting and Analysis:

  • Serve as the primary point of contact for all private auction troubleshooting.

  • Analyze deal performance to identify and resolve discrepancies, delivery issues, and technical errors.
  • Work directly with external demand partners to diagnose and fix issues in real-time, ensuring deals perform as expected.
  • Ad Quality & Compliance:

  • Help to maintain ad quality across our properties (RC and CBC) using various tools, including Ad Lightning and the Ad Review Center in our ad server.

  • Working Closely with Sales:

  • Act as the primary programmatic expert for the sales team, providing them with data, insights, and technical support.

  • Assist in setting up and launching new deals, ensuring they are configured to meet client expectations and revenue goals.

  • Provide guidance to the sales team on inventory packaging, pricing strategies, and private auction best practices.

  • Reporting and Insights:

  • Develop and maintain clear, comprehensive reports on programmatic performance for both internal and external stakeholders.

  • Analyze data to create actionable insights and present strategic recommendations to leadership on how to grow ad revenue.
  • Reconcile invoicing at the beginning of each month to ensure accurate billing and revenue recognition.

  • Conduct post-campaign analysis to evaluate performance and inform future deal strategies.

  • Client Management:

  • Serve as a key point of contact for demand-side platforms (DSPs) and trading desk partners.

  • Build and maintain strong relationships with key buyers, fostering trust and collaboration to grow deal volume.
  • Communicate effectively with partners regarding inventory updates, new deal opportunities, and performance insights.

Qualifications

  • Experience: 2+ years of hands-on experience in a programmatic role, preferably with a publisher or agency focused on the supply side.

  • Technical Skills:

  • Deep expertise with a major ad server, such as Google Ad Manager (GAM).

  • Strong understanding of header bidding and the mechanics of the open auction.

  • Experience with troubleshooting tools like Google Publisher Console.

  • Analytical Skills:

  • Excellent analytical and problem-solving abilities, with a focus on yield management metrics (eCPM, fill rate, RPM).

  • Proficiency in Google Sheets (pivot tables, complex formulas) and data analysis.

  • Communication & Interpersonal Skills:

  • Exceptional communication skills, with the ability to explain complex technical and performance data clearly.

  • Proven ability to build and maintain strong professional relationships with clients and internal teams.
  • Bilingualism (English and French) is a strong asset.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:

  • A mandatory Criminal record check.
  • Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:
1000, Rue Papineau, Montreal, Quebec, H2K 0C2

Number of Openings:
1

Work Schedule:
Full time