Supervisor, Communications and Marketing, Press

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Position purpose:
Reporting to the Director, the incumbent plays a leadership role in developing and implementing strategic, branded, content-based marketing, sales, and communications plans and budgets to showcase PUO-UOP's bilingual publishing program of 25-30 titles annually, with a backlist of 1,500 active titles (print, digital, audio), to achieve revenue goals, enhance the PUO-UOP brand, and bolster the University's reputation, locally, nationally, and internationally. This person develops and deploys thoughtful, curated, data-driven marketing campaigns designed to stand out in today's book industry; develops dynamic events programming and knowledge mobilization initiatives; fosters strong media relations within mainstream media as well as in specialized fields; fosters strong public relations to grow our community of readers, authors, reviewers, book professionals, and other stakeholders; identifies and secures partnerships to further promotional efforts; creates exciting print and online advertising and promotion pieces, superior copy and metadata, and strong awards submissions.

In this role, your responsibilities will include:

• Develop the annual and long-term strategic and integrated sales, marketing, and communications plans for our scholarly and trade lists and oversees its implementation by the Marketing team consisting of one FTE, sales and marketing agencies, and various designers, writers and translators, and others suppliers. These plans are designed to showcase Press publications and achieve, or exceed, revenue goals, foster engagement, build networks of customers, readers and booksellers, and enhance the reputation of the Press and its authors, as well as that of the University of Ottawa.
• Develop the annual marketing budget, which comprises print and online advertising; website hosting, updates, and refreshes; a prolific events program; two seasonal catalogues and other marketing collaterals; and other marketing-related expenses designed to enhance visibility and sales. Monitors the budget and makes necessary adjustments throughout the year.
• Manage all aspects of domestic and international marketing and sales for 25-30 new titles and a backlist of approximately 1,500 active titles, including advertising, promotions, publicity, print and digital marketing materials, galleys, awards, events, and exhibits. Solicits and manages sponsorships, partnerships, media coverage and reviews.

What you will bring:

• University degree in marketing, communications, or related field, or an equivalent combination of education and experience
• Minimum of 5 years of experience (equivalent full-time) in marketing and communications, including media/public relations, events coordination, or advertising and publicity
• Excellent organizational skills and time management skills, to see various marketing and communications projects through to completion, working under pressure and around strict deadlines, budgets, and multiple priorities;
• Bilingualism: fluency in French and English (spoken and written), with superior writing and editing skills in both languages
• Superior public relations, interpersonal, communication, and negotiation skills to engage with diverse groups (clients, authors, faculty, senior management, media, funders, sales teams, partners, etc.);
• Demonstrated ability to develop strategic, metrics-based marketing and sales planning and execution
• Superior problem-solving and conflict resolution skills
• Team player with demonstrated commitment to the value of diversity, equity, and inclusion initiatives
• Demonstrated ability to work independently and with minimal supervision
• Strong technical skills, including Microsoft Office, Google Suite, and database management
• Experience working with confidential information
• Ability to travel as needed to professional conferences and to meet with faculty at other campuses
• Ability to work flexible hours on occasion, including evenings and weekends

*This position may be eligible for a telework arrangement. Learn more about our telework guidelines click here

#LI-Hybrid

Key Competencies at uOttawa:
Here are the required competencies for all or our employees at uOttawa: 

Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.

The University of Ottawa embraces diversity and inclusion in the workplace. We are passionate about our people and committed to employment equity. We foster a culture of respect, teamwork and inclusion, where collaboration, innovation, and creativity fuel our quest for research and teaching excellence. While all qualified persons are invited to apply, we welcome applications from qualified Indigenous persons, racialized persons, persons with disabilities, women and LGBTQIA2S+ persons. The University is committed to creating and maintaining an accessible, barrier-free work environment. The University is also committed to working with applicants with disabilities requesting accommodation during the recruitment, assessment and selection processes. Applicants with disabilities may contact to communicate the accommodation need. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Note: if this is a union position: The hiring process will be governed by the current collective agreement related to the union affiliation noted above; you can click here to find out more.

If this is a front-line position with responsibilities to interact with students, selected candidates must be rated at the Low Advanced proficiency level or higher for both oral comprehension and reading comprehension in their second official language. The rating is determined by a proficiency test designed by the Official Languages and Bilingualism Institute.

Prior to May 1, 2022, the University required all students, faculty, staff, and visitors (including contractors) to be fully vaccinated against Covid-19 as defined in Policy 129 – Covid-19 Vaccination. This policy was suspended effective May 1, 2022 but may be reinstated at any point in the future depending on public health guidelines and the recommendations of experts.