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Social Media Marketing
4 weeks ago
The Social Media Marketing Specialist is responsible for planning, creating, and managing content across all social media platforms. This role plays a key part in promoting our programs, showcasing our athletes, and strengthening the gym's brand and community engagement.
Responsibilities
- Create engaging photo, video, and graphic content that reflects our gym culture, teams, and events
- Manage and post across platforms including Instagram, Facebook, andTikTok
- Capture in-gym and event footage (practices, competitions, classes, etc.)
- Plan and execute a monthly content calendar
- Monitor social media trends and implement strategies to increase engagement and reach
- Respond to comments, messages, and community interactions professionally
- Assist with email newsletters and basic website updates (occasional)
- Track analytics to measure growth, impressions, and campaign success
- Collaborate with coaches and staff to gather content ideas and gym highlights
Skills
- Proven experience in social media management, digital marketing, or content creation
- Strong understanding of Instagram, TikTok, and overall social trends
- Photography and video editing skills (mobile or professional)
- Creative mindset with the ability to capture dynamic, action-oriented content
- Excellent communication and storytelling skills
- Ability to work independently and meet deadlines
- Cheer knowledge is a huge plus, but not required
- Knowledge of Facebook Advertising and other paid social media campaigns.
- Ability to analyze data using Google Analytics to assess campaign effectiveness.
- Excellent proofreading skills with attention to detail.
Job Type: Part-time
Pay: $18.00-$24.00 per hour
Expected hours: 20 per week
Work Location: Hybrid remote in Calgary, AB T2A 7N6