Sales Representative

About West Coast Reduction Ltd.

At West Coast Reduction Ltd., we're committed to ensuring that "Nothing is Left Behind." We collect food waste and by-products from farms, restaurants, bakeries, and supermarkets, transforming them into ingredients for animal feed, renewable energy, and thousands of other products used every day. Our mission contributes to a sustainable food supply and helps create cleaner, healthier communities. Learn more at

Why Join Us?

• Join a reputable, family-owned company with a legacy of sustainability and over 450 employees.
• Enjoy continuous training and development to grow your career.
• Access a comprehensive benefits package, including extended health benefits.
• Take advantage of our generous RRSP matching program after one year.
• Play a vital role in a company making a tangible impact on environmental sustainability.

About the role

The Beyond Oil Territory Sales Representative is a full-time, permanent role responsible for driving new business and expanding Beyond Oil adoption across the restaurant and foodservice industry. The primary focus of this role is prospecting, cold calling, and closing sales through Proof of Concept (POC) trials that convert into long-term customers.

In addition to sales, this role provides limited on-site onboarding support — ensuring customers are trained and set up for success — before transitioning them into regular service. The ideal candidate thrives on making calls, booking meetings, and hitting aggressive sales targets, while being comfortable rolling up their sleeves during customer trials.

A valid Class 5 driver's license and personal vehicle are required for this position.

Annual base salary $45,000. If sales targets are met total annual earnings (inclusive of base pay) up to $80,000

Classification

• Status: Full-Time, Salaried with Commission/Bonus Potential
• Department: Beyond Oil / Sales
• Location: Vancouver (with travel across BC and Western Canada as required)

Reporting Relationships

• Reports to: Director of Strategic Initiatives
• Directly Supervises: N/A

Key Responsibilities

Sales & Business Development (Primary Focus – 70%)

• Prospect and cold call restaurants, QSRs, and foodservice operators daily to generate new sales opportunities.
• Book and coordinate Proof of Concept (POC) trials to showcase Beyond Oil's benefits.
• Deliver compelling presentations and ROI-driven sales pitches to owners and managers.
• Build and manage a strong sales pipeline in CRM, with disciplined follow-up.
• Negotiate and close customer contracts, ensuring smooth handoff into onboarding.
• Achieve and exceed monthly, quarterly, and annual sales targets.
• Represent Beyond Oil at trade shows, industry events, and networking opportunities.

Implementation & Onboarding (Secondary Focus – 30%)

• Deliver Beyond Oil product to customer sites as needed during trial periods.
• Train restaurant staff on proper Beyond Oil usage and fryer preparation.
• Support trial execution: oil straining, dosing, TPM testing, and data collection.
• Document trial results and customer feedback in CRM.
• Provide post-trial support and ensure successful transition into full adoption.

Qualifications

• 2–5 years of sales experience, preferably B2B in hospitality, foodservice, or CPG.
• Proven success in cold calling, prospecting, and closing new business.
• Confident in delivering persuasive sales pitches and handling objections.
• Organized with strong pipeline management and CRM discipline.
• Hands-on comfort working in kitchen environments (fryer experience an asset).
• Strong communication skills with the ability to influence decision-makers.
• Valid driver's license and reliable transportation for travel within territory.
• Flexibility to work evenings or weekends for key customer meetings or trials.

Performance Metrics

• Number of cold calls made daily/weekly.
• Meetings booked per week.
• POC trials scheduled and completed.
• New customers closed per month.
• Revenue growth in assigned territory.

Take the next step in your career by joining a company committed to sustainability and excellence. Apply today to be part of a team that transforms waste into opportunity and helps build a cleaner, greener future.

INTERESTED CANDIDATES ARE INVITED TO SUBMIT THEIR APPLICATION VIA THE "APPLY NOW" LINK BELOW.

Thank you in advance for your interest in this opportunity, however, only those individuals who are selected for an interview will be contacted.