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Manager, Brand Design

2 weeks ago

Vancouver, British Columbia, Canada Later Full time
About this position:

Reporting to the Executive Creative Director, the Brand Design Manager will lead visual storytelling and creative execution across Later's marketing initiatives, driving brand recognition and engagement through innovative design solutions. You will own the visual identity of key marketing campaigns while establishing creative standards that resonate with our enterprise B2C brand and agency audiences. This role requires a strategic, creative thinker with proven experience mentoring design teams and delivering high-impact visual campaigns in the social media and influencer marketing space.

What you'll be doing: Strategy
  • Oversee art direction and visual execution for major product launches and multi-channel marketing campaigns, ensuring cohesive visual storytelling across digital and print touchpoints
  • Develop creative concepts and visual strategies that align with business objectives and brand positioning
  • Collaborate with Creative Director to evolve Later's visual brand identity and design systems
  • Present creative concepts and articulate rationale to executive stakeholders, incorporating feedback while maintaining creative vision
Technical/ Execution
  • Create compelling visual assets for websites and landing pages, email campaigns, social media content, events and webinars, sales enablement, and other marketing collateral
  • Develop templates and design systems that enable scalable, consistent creative production
  • Ensure all creative output meets Later's brand standards and delivers exceptional user experience
  • Stay current on design trends, emerging technologies, and platform-specific best practices
Team / Collaboration
  • Lead and manage a team of brand designers, providing mentorship, professional development, and career growth opportunities
  • Establish high quality standards for design execution, systems development, presenting and reviewing deliverables, and deadline-driven workflows
  • Conduct regular one-on-ones, performance reviews, and goal-setting sessions with direct reports
  • Foster a collaborative creative environment that encourages innovation and continuous improvement
  • Manage workload distribution and resource allocation across the design team to meet project deadlines
  • Lead creative brainstorming sessions and contribute strategic insights to campaign development
  • Partner closely with copywriters, product marketers, web developers, and cross-functional teams
  • Build team capabilities through coaching, feedback, and identifying skill development opportunities
Leadership
  • Ensure consistent application of Later's brand identity across all marketing channels and customer touchpoints
  • Identify opportunities to push creative boundaries while maintaining brand integrity and enterprise credibility, developing visual narratives that communicate Later's value proposition to senior marketing leaders and decision-makers
  • Adapt creative strategies for different audience segments, from creators to CMOs to social media managers
  • Create compelling case studies and customer success stories that showcase Later's platform capabilities
Research/Best Practices
  • Use data and analytics to evaluate creative performance and inform design decisions; design A/B tests for visual elements to optimize conversion rates and engagement
  • Analyze campaign performance metrics to identify successful design approaches and areas for improvement
  • Iterate on creative based on performance data, user feedback, and market response
  • Document and share learnings to continuously improve creative effectiveness
What success looks like:
  • High-quality, on-brand creative that elevates Later's visual presence across all customer touchpoints
  • Scalable design systems and templates that increase team efficiency and output consistency
  • Strong partnership and alignment with cross-functional teams leading to elevated campaign execution
  • A high-performing design team with clear development, feedback loops, and strong creative output
  • Measurable improvement in campaign performance through data-informed creative optimization
  • Recognition from internal stakeholders and external audiences for visual excellence and brand storytelling
What you bring:
  • 8 years of experience in art direction, graphic design, or visual design with at least 3 years in people management roles
  • Proven track record of successfully leading and developing design teams, with experience
  • managing performance, providing constructive feedback, and fostering professional growth
  • Portfolio demonstrating art direction and visual storytelling skills, with examples of both conceptual thinking and final execution across diverse mediums
  • Hands-on experience across the creative process, marketing campaigns, graphic design, and brand development
  • A thoughtful, resilient mindset, embracing iteration and feedback as part of the creative process
  • The ability to work independently when needed, optimally managing timelines, deliverables, and input from partners and stakeholders
  • Strong understanding of design principles, typography, color theory, and visual hierarchy
  • Proficiency in Adobe Creative Suite, Figma, and other industry-standard design tools
  • Demonstrated ability to integrate AI tools into the creative process to enhance ideation, design efficiency, or content generation
  • Experience designing for enterprise B2B/B2C audiences, preferably in SaaS or marketing technology
  • Excellent presentation and communication skills with ability to articulate creative rationale
  • Understanding of web design principles, responsive design, and basic HTML/CSS knowledge a bonus
  • Deep appreciation for social media trends, creator culture, and digital marketing best practices
  • Bachelor's degree in Graphic Design, Visual Communications, or related field preferred
How you work:
  • Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
  • Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
  • Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
  • Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
  • Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
  • Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

$140, ,000 CAD

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