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Digital Marketing Engagement Specialist

4 days ago

Toronto ON MJ A, Canada CI Financial Corp. Full time

Description

At CI, we see a great place to work as one that is a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful work, where there is an opportunity to grow through stretching themselves, where they can work on innovative products and projects, and where employees are supported and engaged in doing so.

We are seeking a detail-oriented Marketing Automation Specialist to design, implement, and optimize digital marketing campaigns using Salesforce Marketing Cloud. This role will drive engagement through automated journeys, segmentation strategies, and omnichannel content delivery. The specialist will collaborate with cross-functional teams to ensure cohesive messaging, integrate marketing technologies with CRM systems, and maintain documentation of workflows and processes

WHAT YOU WILL DO

Marketing Automation Management:

  • Design, implement, and manage automated marketing campaigns using Salesforce Marketing Cloud.
  • Develop and optimize campaign journeys, segmentation strategies, tool functionality to improve engagement and performance.
  • Collaborate with multiple lines of business to support our Omnichannel content.
  • Maintain and document the marketing automation processes, procedures, programs, and workflows between CI's various applications.

Data Analysis and Reporting:

  • Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
  • Utilize Salesforce reporting tools to create reports that track KPIs and campaign effectiveness and build audiences.

Integration and Coordination:

  • Collaborate with cross-functional teams (sales, product, content) to ensure cohesive marketing strategies and messaging.
  • Integrate Salesforce Marketing Cloud with other marketing technologies and CRM systems.

Content Development:

  • Assist in creating compelling email content, landing pages, and other digital assets tailored to various audience segments.
  • Ensure all content aligns with brand guidelines and marketing objectives.

Best Practices and Training:

  • Stay up-to-date with industry trends and best practices in marketing automation and digital marketing.
  • Support team members in using Salesforce Marketing Cloud and best practices for campaign execution.

WHAT YOU WILL BRING

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 2+ years of experience in digital marketing, with a focus on marketing automation or email marketing.
  • Proficiency in Salesforce Marketing Cloud.
  • Familiarity with the Salesforce & Adobe suite of tools is a plus.
  • Strong analytical skills and experience with data-driven decision-making.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Familiarity with HTML, CSS, and email design best practices is a plus.

We offer an in-office environment, competitive benefits, and a supportive workplace to help our employees thrive both personally and professionally.

WHAT WE OFFER

  • Modern HQ location within walking distance from Union Station
  • Training Reimbursement
  • Paid Professional Designations
  • Employee Savings Plan (ESP)
  • Corporate Discount Program
  • Enhanced group benefits
  • Parental Leave Top–up program
  • Paid time off for Volunteering

We are focused on building a diverse and inclusive workforce. If you are excited about this role and are not confident you meet all the qualification requirements, we encourage you to apply to investigate the opportunity further.

Please submit your resume in confidence by clicking "Apply". Only qualified candidates selected for an interview will be contacted. CI Financial Corp. and all of our affiliates ("CI") are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities. If you require accommodations in order to apply for any job opportunities, require this posting in an additional format, or require accommodation at any stage of the recruitment process please contact us at , or call ext. 4747.