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Director, Day-to-Day Banking Acquisition Channel Management, Digital Channels

11 hours ago

Toronto, Ontario, Canada CIBC Full time

We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit

What you'll be doing

As the Director, Acquisition Channel Management, Digital Channels, you will play a pivotal role in driving the strategic direction and execution of initiatives focused on acquiring new Chequing accounts and credit cards through all digital channels, including , paid media, SEO, targeted channels, partnerships, and affiliates. You will leverage your expertise and leadership to manage end-to-end digital acquisition offers, campaigns, and initiatives, ensuring CIBC remains competitive and innovative in the marketplace. As a key member of the Day-to-Day Banking Acquisition team, you will exercise independent judgment and thought leadership to deliver best-in-class client acquisition strategies and ensure CIBC's ongoing success in a dynamic digital environment.

At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

How you'll succeed

  • Strategy and planning - You will contribute to the long-term strategy for the business in collaboration with the Senior Director and other business leaders. By performing in-depth analysis, you will identify opportunities, develop strategic proposals, and establish competitive strategies for Chequing and credit card acquisition. Your focus will be on improving sales, increasing business revenue and profitability, enhancing competitiveness, growing market share, and reducing operational costs. You will work closely with internal partners to oversee, communicate, and align business plans, ensuring delivery on strategic objectives and plans.

  • Leadership - In this role, you will lead and provide direction to members of the Day-to-Day Banking Acquisition team. You will oversee the development of options and proposals related to the evolution and enhancement of Chequing and credit card acquisition strategies and tactics, assessing the impact, effectiveness, and feasibility of proposed changes. You will be responsible for making authoritative recommendations and for the overall design, development, and implementation of new offers, campaigns, and acquisition plans. Your accountability will extend to planning and delivering enhancements for Chequing and credit card acquisition in digital channels across all client segments, as well as contributing to the creation of business cases for new initiatives and enhancements.

  • Relationship management - You will achieve business objectives by effectively managing relationships with internal and external partners to ensure alignment in the implementation of Chequing and credit card acquisition strategies. Your key partnerships will include Digital, Marketing, Technology, Risk Management, Finance, Legal and Compliance, other lines of business, and external business partners.

  • People management - As a leader, you will motivate and coach team members on an ongoing basis, identifying gaps and removing obstacles to performance while developing action plans that align with business priorities. You will foster a positive work environment and serve as a role model by championing CIBC's mission, vision, and values. You will ensure compliance with policies, standards, guidelines, and controls by applying them fairly and consistently, so employees understand expectations. Additionally, you will be responsible for recruiting and hiring the right people for the right roles, ensuring individual capabilities align with job requirements and business unit goals.

Who you are

  • You can demonstrate extensive experience in product management, strategic planning, and project management sufficient to identify, develop, and implement approved initiatives (experience preferably in financial services).  You have strong analytical, problem-solving skills, excellent communication and presentation skills sufficient to prepare and present material to an executive audience.

  • You give meaning to data. You enjoy investigating complex problems, and making sense of information. You're confident in your ability to communicate detailed information in an impactful way.

  • You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do.

  • You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.

  • Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

  • We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

  • Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

  • We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

  • CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-

  • CIBC is committed to clarity in our hiring process. All roles posted are opportunities we're actively recruiting for, unless stated otherwise.

  • You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

  • We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

  • We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 25th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Business Cases, Business Planning, Group Problem Solving, Leadership, Pricing Strategies, Product Management, Product Marketing, Relationship Building, Waterfall Model