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Marketing Coordinator

2 weeks ago

North York ON MH P, Canada The Business Exchange Full time

The Marketing Coordinator is responsible for growing our B2B audience. This role requires a marketer who is both hands-on and strategic. Your mission will be to develop and execute BizSold's B2B marketing strategy to drive subscribers growth across paid, organic, affiliate networks, and traditional channels.

About BizSold

Our mission is to generate volumes of high-quality leads for business brokers, franchisors, and commercial realtors in order to help our clients sell more, faster,and for the highest price. We work in Canada and the USA, generating leads through live events, our website, app, and email marketing.

Our core values are the backbone of our business and guide our hiring process: We believe our customers' success is our success, we take ownership and responsibility, we are creative and innovative, & we strive to be the best at what we do while acting with integrity and trustworthiness. Our team is respectful and makes for exceptional teammates while focusing on results. This company operates in Canada and the USA and is growing by the day.

OBJECTIVES

  • Use BizSold's omni-channel approach to build our readers' B2B database
  • Lead growth plan execution with excellence, ensuring timely delivery
  • Devising strategies to utilize paid media to deliver high-intent leads to drive ROI
  • Work closely with the VP of Marketing to understand the growth strategy
  • Manage the co-op budget, tracking costs, and collections
  • Proven experience in planning, executing, and optimizing B2B digital marketing campaigns across different platforms: Search/SEO, Google Ads (Tag Manager), LinkedIn, Facebook, TikTok, etc.
  • You thrive in a fast-paced environment and working with cross-functional teams
  • Communicate with marketing, executive staff, and sales management on an ongoing basis regarding new and nurtured lead performance results.
  • Hands-on experience with Marketing Automation, Google Analytics, Google Ads, and LinkedIn Ads

COMPETENCIES

  • A positive attitude is a must
  • Excellent communication skills, both verbal and written
  • Proven problem-solving ability and ability to predict issues that may need resolution/follow-up actions, and the judgment/courage/business acumen to try new things without worrying about failing
  • Knowledge of office management responsibilities, systems, and procedures
  • Strong technology proficiency with QuickBooks, CRMs, Office 365 (ie, Word/PowerPoint/Excel), and Virtual meeting event software such as Zoom
  • Detail orientation with a bias for action
  • A self-starter; you love owning projects end to end
  • Humble, hardworking, and someone who interfaces well with all levels of employees with integrity
  • To regularly report & communicate KPIs (key performance indicators) status to stakeholders.
  • Hands-on experience with Marketing Automation, Google Analytics, Google Adwords, and LinkedIn Ads
  • You have an expert understanding of SEO, CRM, Lead Nurture, and Demand Generation

EDUCATION AND EXPERIENCE

  • A Bachelor's Degree is required for this position (Preferably in Marketing)

PHYSICAL REQUIREMENTS

  • Prolonged periods sitting at a desk and working on a computer

COMMITMENT TO DIVERSITY BASE SALARY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce BizSold recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

Job Type: Full-time

Pay: $39,000.00-$52,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • Life insurance
  • On-site parking

Ability to commute/relocate:

  • North York, ON M2H 3P8: reliably commute or plan to relocate before starting work (preferred)

Work Location: In person