Engagement Product Director – Dead by Daylight

The role

Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We're a dynamic, independent studio of over 1200 passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic
Dead by Daylight
. Join us and be a part of the future of interactive entertainment

At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law.
Dead by Daylight is looking for a Product Director to lead a renewed vision for how players connect with the game. You'll drive the strategy behind player retention and live engagement systems — from matchmaking and onboarding to overall quality of life.

Your leadership will bring clarity, innovation, and long-term impact to our engagement strategy, helping define the next chapter of DbD's evolution.

In this role you will :

• Develop, implement and own the long term strategy for live player engagement and player experience roadmap; drive the prioritization of engagement features across seasons, events, and content drops.
• Shape the why behind our engagement features; understand the motivations that re-engage former players, inspire current ones to play more often, and foster lasting commitment to the game.
• Shape the future of asymmetry; understand and address the core differences in our audiences and develop systems that serve both.
• Collaborate and build strong partnerships across creative, technical and production; your ability to influence will be crucial to better align the roadmap and priorities.
• Lead and grow a team; manage a small team of Product managers & Live Ops specialists and build a high-performing engagement function.
• Track KPIs & P&L partner with Data Insight and Marketing to forecast, measure, and optimize player engagement.
• Be the voice of the player; Combine market insight, player data, and community feedback to define, validate, and evolve engagement features that drive retention and player satisfaction.

What we're looking for :

• 8+ years in a Product Management related field, including 2+ years in a leadership role.
• Experience in the video game industry on a Live game, ideally on PC/Console.
• Proven experience creating a long term strategic engagement deliverables including defining objectives, key components, and audience-tailored messaging.
• Demonstrated experience with engagement systems: Battle Passes, seasonal events, progression loops, retention mechanics, etc.
• Excellent understanding of Design and Technical challenges and need on a Live product.
• Strong market knowledge of live service and engagement trends: able to translate insights into innovative, relevant feature strategies.
• Strong communication and leadership skills.