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Demand Generation Manager
2 days ago
We're Assemble—a peer intelligence platform for senior business leaders and their teams. We help business leaders level up their decision-making skills through the power of real-world insights from peers who have been through the same challenges. With Assemble, important decisions are met with clarity. We help enterprise leaders cut through the noise with trusted peer insights that bridge the gap between data overload and action-oriented, ROI-proven decision-making. Our work has real impact, and our team is made up of smart, driven people who genuinely care about doing great work together.
Our unique approach leverages peer intelligence—a one-of-a-kind advantage created by convening the right people around the right questions—enabling leaders from top global companies to engage in meaningful discussions and gain actionable insights across diverse industries. From finance to manufacturing, Assemble empowers leaders to make confident, strategic decisions that accelerate progress and innovation.
Learn more about our brands:
- Executive Platforms ) hosts summits that provide senior executives with a unique space to explore new ideas, innovations, and inspirations, fostering personal and professional growth.
- ) offers unbiased peer insights from a trusted community—led by expert advisors—that help leaders and their teams at big companies quickly make informed strategic decisions.
This role is based at our Toronto HQ, right in the heart of downtown. We move fast, think big, and work hard—but we also have a lot of fun doing it. The energy in our office reflects our culture: ambitious, collaborative, and full of momentum. Whether we're solving complex challenges, celebrating wins, or sharing a laugh, we show up because we want to—not because we have to. Learn more at
How You'll Contribute
As the Demand Generation Manager, you will lead the planning and execution of demand generation programs that drive qualified pipeline and revenue across Assemble's product portfolio, with a primary focus on event-led demand strategies across diverse audiences. You will design and implement buyer-centric demand systems that leverage persona-based targeting, journey orchestration, and marketing automation to support scalable acquisition and pipeline acceleration.
This is a hands-on, individual contributor role with no people-management responsibilities. You will function as a campaign owner and cross-functional orchestrator, partnering closely with Sales, Events, Content, Design, Marketing, and RevOps to transform executive summits and communities into consistent, measurable pipeline drivers. You will also play a key role in ensuring demand initiatives remain aligned, data-driven, and continuously optimized.
In this role, you will:
- Own end-to-end demand strategy for executive summits, from pre-event acquisition through post-event pipeline acceleration
- Partner with Events and Sales to define ICPs, attendance targets, and pipeline objectives
- Plan and execute integrated pre-, onsite-, and post-event campaigns across email, paid, content, sales plays, and nurture
- Align attendee engagement with structured and timely sales follow-up
- Drive high-volume event acquisition while maintaining audience quality through precise targeting
- Define buyer personas and design full-funnel journeys from acquisition and registration to attendance and conversion
- Build and optimize automated workflows using behavioral signals to power promotion, follow-up, and nurture
- Lead paid acquisition strategy and use performance data to refine audiences, messaging, and spend
- Own campaigns end-to-end, managing timelines, cross-functional coordination, and delivery standards
- Measure pipeline impact, track event-driven revenue, and continuously optimize in partnership with Sales and RevOps
What Sets You Up for Success
You don't need decades of experience to make a big impact here—just the mindset, motivation, and willingness to learn fast. You'll thrive in this role if you bring:
- 4–8 years in Demand Generation, Growth, or B2B Marketing with a track record of owning campaigns that drive measurable pipeline impact
- Experience leading demand for events, field marketing, or live B2B programs, including persona development and journey mapping
- Strong hands-on background in marketing automation, lifecycle orchestration, and integrated paid media strategy
- Systems thinker who connects targeting, campaigns, automation, and sales follow-up into scalable demand engines
- Data-driven, performance-oriented, and comfortable in fast-paced, high-volume environments
- Skilled project manager and cross-functional collaborator with strong communication and follow-through
- Experience working across multiple products and partnering closely with Sales; background in B2C, B2B2C, or large-scale events is a plus
Why You'll Love Working Here
We work hard, grow fast, and celebrate the wins along the way. At Assemble, you'll be part of a collaborative team that values progress, people, and purpose. Here's what you can expect:
- A competitive compensation structure—with commissions earned in USD and no cap on your earning potential
- A hybrid work model that blends time in our downtown Toronto office with the flexibility of working from home
- A Flexible Paid Time Off Policy, 12 paid company holidays, and Summer Hours to help you recharge
- Comprehensive group benefits including health, dental, and flexible spending accounts to support your well-being
- Occasional opportunities to travel and experience our events in person
- Real room to grow your career in a high-growth environment where your contributions matter
Excited about this role, but don't meet 100% of the expected qualifications listed above? We'd still love for you to apply
The Company is committed to building a diverse and inclusive workforce where unique experiences are valued, and everyone has the opportunity to contribute. Research has continuously shown that women and people of colour are less likely to apply to jobs unless they meet all of the listed qualifications. We want to help overcome this trend and seek to make space for unique and relevant skills and attributes. So, when applying to the Company, rest assured that your application is reviewed by a living, breathing human being and evaluated based on key competencies needed for success in the position. Our Recruiting team maintains awareness of all open roles which means your application may be assessed against multiple positions and we will reach out to gauge your interest in other opportunities as appropriate. Questions or concerns? Contact our HR Team, we'd be happy to connect
As part of our commitment to creating an accessible and inclusive hiring process, we strive to provide reasonable accommodations for persons with medical conditions or disabilities that will enable their access to the hiring process. If you need an accommodation, please let us know the nature of your request.
