Walkhome Marketing

Job Description
Walkhome Marketing & Outreach AM
Reports To
Vice President (Operations)
Job Summary
Walkhome was established in 1988 as a volunteer service in response to growing concerns about safety on campus. Since then, it has quickly developed into one of the most widely known and respected student services at Queen's.The Walkhome Marketing & Outreach AM, under the direction of the Vice President (Operations), will primarily be responsible to assist the head manager in the development of a strategic plan, budget, mid-year review, and any relevant capital expenditure proposals. This position will manage tricolour social media accounts. This role will also create content for tricolour social media accounts including instagram, tiktok and facebook.
Competencies

Accountability

Attention to Detail

Communication

Cultural Sensitivity

Problem Solving

Conflict Management

Time Management

Client/Customer Focus

Job Duties

Manage and create content for the services social media accounts and website

Create and maintain a marketing calendar to ensure consistent advertising throughout the year

Have a thorough knowledge of AMS Visual Identity Standards, and ensure all advertisements meet these standards

Create promotional materials and graphics for online and physical marketing including rave cards, brochures, posters, and other signage

Exhibit a working knowledge of all of the software used in the store regularly, including Adobe Acrobat, Illustrator, Photoshop, Lightroom, Canva, Excel, and Word

Organize Community Outreach initiatives as approved by the Head Manager

Pursue new initiatives in any relevant areas such as marketing, store-related events and promotions, and advertising

Be available for one 8 hour shift per week

Ensure that the information resources available to the public are correct and relevant

Monitor employee performance to mitigate disciplinary action in accordance with established procedures and notify Head Manager of any issues that arise

Ensure that employees adhere to all health and safety regulations

Maintain consistent communication with all relevant stakeholders, responding to e-mails in a timely manner

Complete a thorough transition process with the incoming manager that includes one on one meetings and a transition manual

Exhibit a working knowledge of service staff portfolios

Handle maintenance or facilities related issues that arise at the service and contact relevant sources, when necessary, in order to fix issues in a timely manner

Ensure all customer complaints are addressed and handled professionally, leaving the customer with a positive resolution

Oversee the day-to-day operations, in collaboration with the Head Manager

Assist with new employee training by positively reinforcing successful performance and giving respectful and encouraging coaching as needed

Maintain a calm demeanour during periods of high volume or unusual events to keep the store operating to our level of standards, and to set a positive example for your team

Maintain positive working relationships with relevant suppliers related to all portfolios

Oversee staff to ensure work is being performed according to established standards

Assist the Head Manager in the development of a strategic plan, budget, mid-year review, and any relevant capital expenditure proposals

Coordinate activities with the Senior Manager by scheduling work assignments, setting priorities, and delegating work accordingly

Participate as an active member on hiring panels to keep the service adequately staffed

Ensure that all employees comply with company policies, procedures, and ethical standards

Attend and fully participate in all in person and virtual meetings

Complete other duties as assigned

Job Requirements

Excellent understanding and familiarity with brand-building and brand management

Ability to build and sustain relationships with key business partners and other external stakeholders

Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines

Ability to supervise and motivate a team to achieve and exceed their goals

Work Conditions

Interaction with employees, management, and the public at large

Working in an office environment

Operation of desktop computer and peripherals

 

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