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Marketing Lead, Digital

2 hours ago

Vancouver, British Columbia, Canada Aequilibrium Software Inc. Full time

About the Role

Aequilibrium (AEQ) is seeking a senior, hands-on Marketing Lead, Digital & Events to work directly with the founder and executive team to drive brand awareness, thought leadership, and commercial impact across our consulting and innovation offerings.

This role is designed for an experienced marketer who has operated closely with executive leadership in Canadian tech companies or technology professional services firms, understands how founders and exec teams think, and is comfortable owning end-to-end outcomes.

This is a senior individual contributor position with significant autonomy, visibility, and accountability. You will set direction where needed, but you will also execute — writing content, coordinating events, building campaigns, and making things happen.

What You Will DoExecutive Partnership & Marketing Ownership

  • Act as a trusted marketing partner to the Founder/CEO and executive team

  • Help shape marketing priorities based on business strategy and leadership objectives

  • Translate executive thinking into clear, focused, and actionable marketing initiatives

  • Own delivery and outcomes for agreed marketing initiatives

Digital Marketing & Thought Leadership (Hands-On)

  • Own and execute AEQ's digital presence, including LinkedIn and other relevant social platforms, blog content, and thought leadership, campaigns tied to key business moments and announcements

  • Personally contribute to content creation, writing and editing posts, blogs, and announcements, producing or coordinating simple visuals and assets

  • Ensure a confident, consistent, and senior brand voice across channels

Conferences & Events (End-to-End Ownership)

  • Lead AEQ's participation in local, national, and international conferences

  • Own the full event lifecycle, including pre-event planning, positioning, and promotion, on-site presence and execution, post-event follow-up, content, and reporting

  • Work closely with business development and leadership to ensure events drive real business value

Sales & Executive Enablement

  • Support sales and partnerships with high-quality marketing collateral (decks, one-pagers, case studies), client and prospect research, and coordination support for proposals and RFPs

  • Ensure marketing efforts are aligned with pipeline development and revenue priorities

Marketing Operations & Delivery

  • Build and maintain an integrated marketing calendar

  • Maintain and update AEQ's website (WordPress), including landing pages, blogs, and banners

  • Manage marketing tools and systems (e.g., HubSpot), keeping data clean and useful

  • Coordinate with designers, writers, and external partners when needed — while retaining ownership of outcomes

Measurement & Continuous Improvement

  • Track and report on the performance of campaigns, content, and events

  • Use data and judgment to refine messaging, channels, and execution

  • Provide clear updates and recommendations to leadership

Who You Are

You are a confident, pragmatic, and execution-oriented marketer who is comfortable operating at the executive level without needing a large team or heavy structure.

You bring:

  • Proven experience working directly with founders, CEOs, or executive teams

  • Strong judgment and the ability to prioritize what actually matters

  • Comfort with ambiguity, fast decisions, and shifting priorities

  • Excellent written and verbal communication skills

  • High personal accountability and follow-through

You prefer:

  • Ownership over oversight

  • Doing the work as well as shaping the direction

  • Lean teams, clear goals, and meaningful impact

  • Being judged on outcomes, not activity

Experience & Skills

  • 6+ years of experience in senior hands-on marketing roles within:

    • Technology companies

    • Technology professional services firms

    • Startups or digital agencies

  • Demonstrated experience in:

    • Digital marketing and B2B content creation

    • Conferences, events, and experiential marketing

    • Supporting executive teams and revenue-focused initiatives

  • Strong understanding of professional services marketing and sales cycles

  • HubSpot experience or certification

  • WordPress or CMS experience

  • Basic design, presentation, or video editing skills

  • Familiarity with ABM, analytics, and SEO

  • Interest in digital transformation, innovation, XR, or AI

Location & Travel

  • Remote-first role, with the expectation of being based in the Greater Vancouver area

  • Ability to attend:

    • Local team and business events in Vancouver

    • Conferences and events in Canada, the United States, and Europe

  • Willingness to travel internationally as required

Compensation & Growth

  • Competitive compensation, commensurate with experience

  • Comprehensive benefits

  • Remote-first work environment

  • Significant autonomy and visibility

  • Opportunity to evolve the role and scope over time as the business and your career grow at an accelerated pace

About Aequilibrium

Aequilibrium (AEQ) is a digital consulting and innovation services firm specializing in strategy, experience design, and technology delivery. We are recognized as a top employer and an award-winning digital agency. Our vision is to enrich people's lives by crafting remarkable experiences.

Learn more