Senior Product Manager

Our Story & Purpose:

We're Vancity, a member-owned credit union built on the principles of inclusion and social justice. Since 1946, our relentless commitment to these values has helped us challenge the status quo and break down barriers. We've made bold commitments to become net-zero by 2040 across all mortgages and loans, and we're actively pursuing strategies in Indigenous banking and financial resilience for our members.

As the largest private sector Living Wage Employer in Canada, we're proud to be consistently recognized as one of the country's Top Employers. If you're ready to join our team of 2,700 diverse individuals, access competitive rewards and benefits, and be part of a greater movement - apply today 

Your Role in Supporting Our Members:

As a Senior Product Manager (Digital Acquisition), you will lead the strategic direction and vision for Vancity's banking products, ensuring alignment with organizational goals and member needs. This role focuses on high-level decision-making, market analysis, and cross-functional collaboration to deliver impactful product initiatives. We're looking for a strategic thinker with strong leadership skills who can balance innovation with execution and drive meaningful outcomes for our members.

This is a Full-time, Temporary role that can be performed remotely from Ontario or British Columbia and will report directly to the Sr. Manager, Banking Products. While this position provides a hybrid work arrangement, you will be expected to be on-site for events and business demands 

How You'll Make an Impact:

• Leading the development and refinement of product vision and strategy
• Analyzing market trends, customer needs, and competitor landscapes to inform decisions
• Prioritizing product features, releases, and improvements based on business impact
• Collaborating with leadership to ensure alignment with organizational objectives
• Communicating product roadmap and updates to executives and stakeholders
• Coordinating with ITS, design, marketing, sales, and customer support teams for execution
• Engaging with key customers and partners to validate assumptions and gather feedback
• Driving pricing recommendations and execution of pricing grid changes with ALCO subcommittee
• Championing digital acquisition strategies for deposit and banking products, leveraging data-driven insights to optimize conversion and engagement
• Leading and mentoring a cross-functional product pod (design, engineering, marketing) using Agile Scrum practices to deliver iterative value
• Driving end-to-end product lifecycle management for digital onboarding and acquisition journeys, ensuring seamless member experiences
• Collaborating with analytics and marketing teams to design and execute acquisition campaigns that align with product goals
• Ensuring compliance and risk management considerations are embedded in product design and delivery for financial services
  
  

What You'll Bring to the Team:

• Bachelor's degree in Business, Finance, Marketing, or related field
• Minimum 7 years of experience in product management, preferably in financial services
• Proven track record in strategic planning and execution of product initiatives
• Strong analytical skills with experience in market research and pricing strategies
• Excellent leadership and cross-functional collaboration abilities
• Familiarity with Agile methodologies and product development frameworks
• Deep understanding of financial services and deposit products, including regulatory and competitive landscapes
• Proven success in digital acquisition initiatives, such as online account opening, digital onboarding, and funnel optimization
• Experience leading Agile pods or squads, with strong knowledge of Scrum ceremonies and backlog management
• Ability to influence and align stakeholders across technology, marketing, and operations to achieve shared objectives

You'll Thrive Here If You Are:

• Strategic – You think big picture and align initiatives with long-term goals
• Collaborative – You build strong relationships across teams and stakeholders
• Innovative – You embrace change and seek creative solutions to complex problems
• Member-focused – You prioritize delivering value and positive experiences for members 

We value lived experience, so if you are interested in this role, we encourage you to apply even if you feel your skills don't perfectly align with those listed.  

What You'll Earn:

This role offers a salary range of $91,000 to $136,400 per annum. The base pay offered may vary depending on factors such as relevant qualifications, skills, previous experience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements.

Why You'll Love Working Here:

A career at Vancity is more than just a job, you're joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

• Living Wage Employer: We're the largest private-sector Living Wage Employer in Canada and consistently ranked among Canada's Top Employers.
• Customizable Benefits: Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs.
• Generous Vacation: New employees start with 3-4 weeks of vacation per year, with additional days earned over time.
• Extra Stat Holidays: In addition to BC's 11 statutory holidays, we offer 2 extra days, plus care days for personal or family illness.
• Immediate Health Coverage: Health and dental benefits begin on your hire date, with three levels of coverage to choose from.
• Defined Benefit Pension: Our retirement plan provides a guaranteed income for life, recognizing that retirement looks different for everyone.

Vancity Talent Programs:

Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous, Black, or Trans. With special permission from the BC Human Rights Commissioner, this initiative provides access to career development opportunities, prioritized job screening, and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative, in line with the BC Personal Information Protection Act (PIPA). For details, please see our dedicated Talent Programs job posting.

At Vancity we're committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper. Diversity in our workforce is integral so that we can truly represent, understand and respond to our community needs and deliver on our member experience.

We are also committed to an inclusive, barrier-free and accessible recruitment experience for all candidates. If you require any accommodations or support at any stage of the recruitment process (including the application stage), we encourage you to let us know by contacting our Talent Acquisition team at We're here to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality, so you can participate fully in the process.