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Shopper Marketing
3 weeks ago
Reporting to the Director of Marketing, the
Shopper Marketing and Merchandising Manager
will be the key lead in bringing our brand strategies to life across our key customers and a key player, as well as amongst marketing, sales, category and sales strategy teams. This role will lead the strategic planning, development, communication, and evaluation of plans. They will have ownership of the customer journey and complete the path to purchase of all key customers offline and online to deliver best-in-class programs.
Responsibilities:
- Set shopper marketing and merchandising direction and strategy
- Execute shopper marketing activities including both in-store and digital to achieve brand business goals (NTS, market share)
- Leverage customer insights, market dynamics, customer needs, brand strategies and global category, POS guidelines and best practices to define strategies and opportunities across our wholesale customers & Ecommerce channels
- Lead the brand's merchandising strategy to identify the biggest opportunities to drive physical availability across all brands
- Maximize investment by connecting what matters to the shopper and consumer at the retailers point of purchase through upper and lower funnel strategies and tactics and ensure clear attribution of in-store activation to driving sales
- Define the strategic direction for the Shopper Marketing function and the lead development of shopper marketing programs and execution working with agency partners, brand teams, customers and media partners
- Optimize profitability and deliver strong instore merchandising solutions to represent Lindt as the premium brand
Requirements:
- Bachelor's Degree
- 5-7+ years Marketing or agency experience in either brand, shopper or trade, in alcohol or other CPG brands
- Experience pulling and synthesizing data
- Experience in a fast-moving consumer goods industry with experience working with grocery & drug customers preferred
- Experience in developing Shopper Marketing programs and collaborating with Sales team and customers.
- Good knowledge of the Canadian retail environment and understanding of the elements that trigger conversion of shoppers at the POS
- Preference experience in ecommerce enterprise
Why Lindt Canada? Join our winning culture and become part of our team of passionate and dynamic individuals in our journey to become the leader in the Canadian chocolate market. Our environment characterizes personal commitment, drive, initiative and entrepreneurial spirit, working together as one team to reach outstanding results. We encourage, recognize and reward innovation, personal initiative, leadership and accountability throughout the organization. We are recognized as a Great Place to Work so come and grow your career with us, it's a pretty sweet deal. To learn more about our winning culture, visit and or follow us on LinkedIn.
Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 120 countries around the world. During more than 170 years of Lindt & Sprüngli's existence, it has become known as one of the most innovative and creative companies making premium chocolate, with 12 production sites in Europe and the USA, and distribution and sales companies on four continents.
We thank all those who have applied however, only selected candidates will be contacted. Lindt is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information.
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