Digital Marketing Specialist
2 weeks ago
Key Responsibilities
SEO (50%)
- Develop and implement SEO strategies to improve organic visibility and rankings.
- Perform keyword research and align with paid campaigns for synergy.
- Optimize on-page elements (meta tags, headings, content) and improve site structure.
- Monitor technical SEO issues and collaborate on fixes.
- Build and manage link-building strategies and outreach.
Performance Marketing (30%)
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
- Manage budgets and ensure campaigns deliver strong ROI.
- Implement conversion tracking and attribution models.
- Conduct A/B testing for ads, landing pages, and audience segments.
- Prepare detailed performance reports and insights.
Web Management (20%)
- Maintain and update website content to ensure accuracy and brand consistency.
- Implement landing page optimizations for campaigns.
- Perform HTML, CSS, and JavaScript edits for layout, styling, and functionality.
- Monitor site performance, speed, and security.
- Ensure compliance with accessibility and SEO best practices.
Reporting
- Develop and maintain monthly dashboards tracking KPIs.
- Provide insights and recommendations based on performance data.
- Communicate results and improvement plans to stakeholders.
Skills & Qualifications
- Strong knowledge of PPC platforms (Google Ads, Meta Ads, LinkedIn Ads).
- Proficiency in SEO tools required (SEMrush, Ahrefs, Google Search Console).
- Experience with analytics tools required (Google Analytics, Data Studio).
- Understanding of conversion rate optimization and attribution.
- Excellent communication and project management skills.
- Experience with CMS platforms (WordPress, Sitefinity, or similar).
- Ability to perform basic front-end edits (HTML, CSS, JavaScript).
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