Finance Performance

1 day ago

Fredericton NB EAS, Canada Shift Automotive Full time


Finance Performance & Training Manager
(Field-Based Coaching Role)

We're looking for someone who can walk into any store and raise the standard.

Not by policing.
Not by lecturing.
Not by chasing numbers at our customers' expense.

By coaching, building process discipline, and making Finance performance consistent.

At Shift Auto Group we are a customer-first culture company, and we're looking for a strong, credible leader to lift the performance of our Finance function across the group.

Why This Role Matters

Finance performance is won or lost before the customer ever enters the finance office.
It's in the desk discipline, deal structure, pre-sell, turnover, and how we show up in the conversation.

This role exists to ensure we achieve a strong Per Vehicle Average and Products Per Deal through ethical execution that protects both the customer and the business.

When this role is making a real impact:

  • Finance Managers receive consistent coaching 

  • Approvals convert into real deliveries

  • PVA and PPD grow sustainably

  • Customers feel confident, informed, and happy with purchase

  • Stores don't need rescuing after the fact

Your job is to raise standards, build capability, and create confidence. Not to micromanage or police.

What You'll Be Doing

You'll spend most of your time in-store, working shoulder-to-shoulder with Finance Managers, Sales Managers, and Vehicle Advisors. You'll coach in the moment, and help teams understand not just what to do  but why it matters.

You'll develop Finance Managers into trusted professionals who know what great looks like, where they stand, and how to improve, lifting capability across deal structuring, credit strategy, product presentation, and ethical objection handling.

You'll partner closely with Sales Managers to strengthen desking discipline, pre-approvals, product positioning, and clean handovers to Finance because great Finance outcomes are built long before the customer reaches the finance office.

You'll stay close to performance trends, step in early when things drift, and help turn approvals into delivered deals without cutting corners. You'll set the standard for the Finance Experience, ensuring consistency, clarity, and integrity in every customer interaction.

Ethics aren't something you audit after the fact here. They're coached, reinforced, and lived daily.

Who This Is For

This role is for a leader who:

  • Believes performance and ethics go hand in hand

  • Can challenge confidently and coach respectfully

  • Understands Finance deeply but communicates simply

  • Thrives in the field, not behind a desk

  • Cares as much about the customer experience as the numbers

Why Join Us

  • Competitive salary with performance-based incentives

  • Comprehensive benefits package including health, EAP, dental, and vision

  • Demo vehicle and travel expenses covered

  • Opportunity to shape how Finance is done across an entire group

  • Trusted to set standards that stick and influence real outcomes

Join our Team Take the chance to leave stores stronger, teams more confident, and customers better served — every single time.


Shift Auto Group has been providing quality new and used vehicles, financing, and exceptional service across the Maritimes since 2015, built on decades of automotive expertise passed down through generations. We're a rapidly growing company with strategic expansion across the region and a reputation for innovation and excellence, offering stable employment opportunities with a company that invests in its people and their professional growth. Join our team and be part of the Maritimes' trusted automotive leader, where your skills are valued and your career potential is unlimited.



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