Product Manager, Mobile Lab Products

For over 50 years, LifeLabs has been Canada's leading provider of laboratory diagnostic information and digital health connectivity systems, enabling patients and healthcare practitioners to diagnose, treat, monitor and prevent disease. We are passionate about empowering healthier Canadians through accessible, accurate, and innovative diagnostic services.

We are committed innovators, operating Canada's first commercial genetics lab, and the country's largest online patient portal, with more than 8 million Canadians receiving their results online. More than 112 million laboratory tests come through LifeLabs' laboratories annually, and our team of more than 6,000 passionate, caring, and diverse professionals works together as one to provide high quality testing and results that Canadians can trust.

We know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us. At LifeLabs, you can make a meaningful impact on Canadians' lives every day.

Our teams are at the heart of everything we do. We are proud to be recognized as one of Canada's Best Employers, reflecting our deep commitment to our core values of caring, agility, teamwork, and a customer-centered approach. As part of this commitment, LifeLabs prioritizes the ongoing development of our diversity, equity, and inclusion (DEI) program to better serve the needs of our diverse workforce and the communities we serve. We continue to take steps to challenge ourselves to act with courage and integrity, and to create an environment where people can be their true selves.

These values are not just words on a page, they guide our actions and decisions every day and have come to define our team culture.

Job Title:
Product Manager, Mobile Lab Services

Reports to:
Director, Consumer Platforms & Mobile Products

Purpose of the Role
We are looking for a mission-driven, entrepreneurial product owner to advance LifeLabs mobile collection services — driving customer acquisition, reducing costs, and transforming how care is delivered.

As Product Manager, you will manage multiple products that bring phlebotomy and cardiac services to Canadians at their homes and workplaces. A primary focus within your product suite will be growing MyVisit, a fee-based direct-to-consumer service that provides customers with a convenient option for medical sample collection at a location and time of their choice. You will have full P&L ownership and will need to resourcefully leverage limited marketing budgets to achieve MyVisit's ambitious revenue growth targets. For other, more mature products in the B2B and B2G space, you will be responsible for collaborating with account managers to retain customers and introduce new value-adding services.

You will champion customer-centric solutions, align priority initiatives and make critical commercial decisions that guide the marketing, operations and IT teams in making our products successful. Drawing together customer insights and clinical outcomes, you will lead service enhancements that deliver measurable benefits to patients, providers and the broader health system.

Your Responsibilities Will Include
Develop Growth Strategy & Achieve Revenue Targets

• Own the P&L for your assigned products and deliver on aggressive growth plans.
• Identify creative, low-cost marketing/distribution opportunities that maximize customer acquisition ("growth hacking")
• Ideate innovative, market-leading concepts and features for varied geographies and customer segments.
• Define user personas and customer journeys, leveraging them for targeted marketing plans.
• Identify opportunities for cross-sell and upsell within customers' buying journeys.
• Advocate the unique value proposition of LifeLabs mobile collection services and demonstrate how we excel against the competition.
• Create tools to support RFP submissions and sales (pitch decks, white papers, marketing collateral, prospect lists)
• Drive a culture of experimentation, learning, and agility.

Continuous Product Improvement

• Serve as the voice of the customer within the organization; scan market and competitive trends to inform product enhancements.
• Facilitate continuous improvement through a multi-pronged set of feedback and data gathering mechanisms, prioritizing ideas based on strategic alignment, user impact, and feasibility.
• Make it easy to choose LifeLabs by delivering a feature pipeline that addresses pain points in the customer journey.
• Monitor service KPIs, resolving issues in collaboration with operations, accounting, vendors, and IT.
• Use data to rapidly iterate, prioritize, and scale successful experiments.
• Consolidate learnings and progress into digestible reports and lead presentations to key executive stakeholders.
• Collaborate with finance, operations, and marketing to optimize unit economics and ROI.

Customer Lifecycle & Market Focus

• Manage complete product lifecycle, including launch activities, decommissioning plans, revenue forecasting, quarterly business reviews, submission of product/marketing briefs, etc.
• Support the operations and field service teams by providing data, insights, customer perspective and service positioning needed to evaluate opportunities and support informed decision making.
• Establish strategic partnerships with relevant organizations or platforms to expand the reach of mobile services.
• Maintain a strong understanding of the markets and clients' needs across Canada.
• Maintain knowledge of the regulatory environment, reimbursement, and competitive landscape and apply to long range business planning.

What You Bring To The Role

• University Degree in health informatics, business, engineering, science, marketing, etc.
• PMP designation or equivalent experience an asset

Required Skills & Experience

• Entrepreneurial, resourceful, and relentless in finding ways to win.
• Track record of growing a D2C product with limited resources.
• Strong grasp of e-commerce, growth marketing, and digital funnels
• Analytical, financially savvy, and comfortable managing budgets, forecasts, pricing strategy, and business case development
• Proven ability to communicate, motivate, and align cross-functionally with clinical, operational, technical, and external stakeholders to drive forward complex healthcare initiatives.
• Proficiency in developing Minimum Viable Products, proof-of-concept solutions, and early-stage pilot programs with clearly established objectives, success criteria and desired outcomes.
• Deep commitment to customer and patient-centred design, with a demonstrated ability to translate end-user needs into impactful product and service improvements.
• Self-starter with a strong sense of ownership and resourcefulness; comfortable navigating ambiguity, identifying gaps, and proactively iterating solutions in fast-evolving environments.
• Strong written and verbal communication skills, with the ability to craft and deliver compelling presentations for diverse audiences.
• Track record of fostering respectful, inclusive collaboration across teams with varying perspectives, expertise, and priorities.

Nice-to-Have Skills And Experience

• Experience in decentralized healthcare, diagnostics, or senior care
• Familiarity with service delivery models that involve field employees distributed over large geographies.
• Experience in building eCommerce stores or customer self-service portals
• Strength in process mapping and service design
• Exposure to medical technology and infrastructure (HL7, FHIR, or LIS integrations)
• Financial expertise with skills for multi-year business planning and forecasting

LifeLabs' compensation programs are commensurate based on the role, skill, effort, responsibility and working conditions, irrespective of gender, race, ethnicity, beliefs, age or any other personal characteristics. Pay programs are communicated regularly in an accessible and transparent manner.

LifeLabs is also proud to offer resources, opportunities, as well as a collaborative and supportive environment that enables our team members to thrive.

In Addition To a Competitive Compensation Package, LifeLabs Provides a Comprehensive Total Rewards Program, Specific To The Job Position. Your Package May Include

• Employee Group Benefits: Competitive coverage for employees and their families to support their overall health and wellness needs, including Extended Health Care, Dental Care, and Life Insurance.
• Retirement Savings Plan
• Vacation and Wellness Days
• Employee Wellness and Giving Programs: Our award winning mental, physical and financial wellness programs aim to address the comprehensive well-being of our team members, including resources like the Employee & Family Assistance Program, financial planning tools, and employee recognition initiatives.
• Professional development and membership reimbursement, access to preferred rates and discount programs, including WorkPerks, Home and Auto Insurance, Costco Membership, etc., and optional health-related benefits.

In accordance with LifeLabs' Accessibility Policy, and the applicable Accessibility Acts within the provinces we operate in, accommodations are available by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email

Vaccinations are highly encouraged at LifeLabs'. Vaccinations and/or immunization screening may be mandatory for selected employees if regulated by provincial or regional governments, or through employer-led vaccination policies in the facilities we service. Please ensure you ask if this position requires the successful candidate to be vaccinated or undergo immunization screening.

Ready to empower healthier Canadians? Apply today