Senior Social Media Strategist

A Job Description Is Available Upon Request
Date Posted:
02/06/2026

Req ID:
46852

Faculty/Division:
Office of the Vice President, Communications

Department:
Office of the Vice President, Communications

Campus:
St. George (Downtown Toronto)

Position Number:

Existing Vacancy:
Yes

Description
About us:
University of Toronto Communications (UTC) is focused on promoting, enhancing and protecting the U of T's reputation through broader stakeholder engagement with the University's mission, both internally and externally. Our award-winning team consists of best-in-class experts in media relations, news and magazine writing, video production, social media, digital design and development, communications planning and brand marketing.

Your Opportunity
Are you a creative, collaborative, experienced social media professional passionate about digital content strategy and storytelling? As Senior Social Media Strategist, you'll design forward-thinking strategies and digital experiences that advance U of T's institutional priorities and shape how the University connects with its diverse audiences across social media.

Reporting to the Digital Engagement Manager, the Senior Social Media Strategist will translate content, audience and platform insights into actionable strategic frameworks and recommendations that strengthen U of T's social media presence (Instagram, TikTok, Facebook, X, Threads, YouTube and Bluesky). This includes guiding the tactical roll out of campaigns, helping establish annual benchmarks, monitoring and analyzing social media metrics, generating detailed performance reports and identifying emerging social media opportunities.

This is a highly cross-functional role, working closely with UTC's news, video, advancement and brand marketing teams. With their strong strategic mindset, the incumbent will advise other members of UTC on how best to promote their content on social media, and on how social media – using organic and paid tactics – can contribute to communications campaigns. The Senior Social Media Strategist also liaises with communications staff across the University to facilitate collaboration and provides counsel on social media approaches, brand alignment and quality of content. The incumbent acts as a key resource on social media for the leadership group at UTC and for colleagues across the University, advising on best practices, and strategies for engaging with target audiences via social media.

As a member of UTC's Social Media team, the Senior Social Media Strategist will leverage their strong skill sets in content writing and creation to produce best-in-class outputs for social media. The incumbent will also support social media listening activities and issues tracking.

Your Responsibilities Will Include

• Developing and implementing social media operational procedures and best practices that support strategic objectives
• Developing and implementing content marketing plans and best practices that support strategic objectives
• Advising on paid and organic strategies to maximize social media presence and channel growth
• Liaising with colleagues across the University to ensure consistent, high-quality and integrated messaging shared to social media
• Advising on content and marketing ideas that support brand communications
• Implementing social media campaigns that are part of larger UTC or university initiatives, including content recommendations and tactical execution
• Creating and maintaining presence across UTC's social media channels, ensuring alignment with platform strategy
• Writing and editing digital communications, including snappy, short- and long-form social media copy
• Generating creative pre-production social media content ideas and concepts aligned with the department content strategy
• Conducting photography and/or video shoots for social media
• Determining key performance indicators to measure success of social media channels and campaigns
• Analyzing social media performance data to ensure effectiveness and ongoing ROI for marketing efforts and initiatives to support strategic objectives and platform success
• Generating detailed social media reports and making evidence-based recommendations to support strategic decision-making
• Advising on social media trends and platforms to enhance social media strategies and keep pace with the evolving digital landscape
• Building and strengthening relationships with stakeholders and partners of strategic importance in the coordination of social media communications activities
• Tracking and monitoring digital communications activities, including performing social media listening and monitoring emerging issues using tools such as Meltwater and Sprout Social
• Developing project schedules including milestones, critical path, timelines, deliverables and reporting; implementing publishing workflow improvements for social media projects
• Researching and evaluating emerging social media platforms and partnerships to drive innovation and support audience development tactics
• Delivering presentations to promote programs, opportunities, and/or initiatives, including leading community of practice workshops
• Serving as a resource on specific issues to a group of specialists in the divisions on social media platforms and strategy

Essential Qualifications
Education & Certification: Bachelor's Degree in communications, digital media, marketing or a related field.

Experience: You must be a platform-native thinker with minimum five (5) years' experience, preferably in a higher education or public sector context, leading:

• The development of multi-channel social media strategies (organic and paid), content briefs and tactical plans within a large organization
• Creative digital storytelling – both visual and written – to produce compelling stories that engage audiences
• The analysis and synthesis of social media data to make insights-based recommendations that inform strategy
• Complex social media projects from end-to-end

Core Skills

• Deep expertise in developing social media strategies and campaigns that drive results
• Expert knowledge of social media platforms, channel roles, trends and how audiences navigate across digital ecosystems
• Highly organized with a demonstrated ability to multitask and deliver on time to meet deadlines.
• Must possess excellent written and verbal communication skills, with a demonstrated ability to organize complex information into effective strategies and persuasive presentations.
• Must have ability to work cooperatively and collaboratively with all levels of staff, with meticulous attention to detail and accuracy.
• Must have ability to balance creativity with accuracy while exercising good content judgement.
• High proficiency with social media management, listening and reporting tools such as Sprout Social and Meltwater

To Be Successful In This Role, You Will Be

• Creative
• Analytical
• Collaborative
• Organized
• Highly Motivated
• Communicative
• Empathetic

Closing Date:
02/17/2026, 11:59PM ET

Employee Group:
USW

Appointment Type
: Budget - Continuing

Schedule:
Full-Time

Pay Scale Group & Hiring Zone
USW Pay Band 13 -- $86,340. with an annual step progression to a maximum of $110,415. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.

Job Category:
Communication/Media/Public Relations

Recruiter:
Blythe Campbell

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

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Diversity Statement
The University of Toronto embraces Diversity and is building a culture of belonging that increases our capacity to effectively address and serve the interests of our global community. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, persons with disabilities, and people of diverse sexual and gender identities. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences, and expertise are essential to strengthening our academic mission.

As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see

Accessibility Statement
The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please contact

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