Art Director

2 weeks ago


Vancouver, British Columbia, Canada lululemon Full time

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Mexico Art Director will report into the NA Creative Director and dotted line to Sr. Manager, Mexico Brand Marketing. They will work on leading transcreation for lululemon's Mexico market and will be establishing concept, look & feel, strategy and local messaging of a given project through brainstorms, moodboards and design exploration

They will bring global & NA concepts and assets to life locally—adapting these across activities, mediums and channels, creating a unified experience through lululemon's ecosystem. They localize Global and North America assets and create net new concepts for in-region campaigns.

core responsibilities

  • Lead a team to deliver world-class work on Mexico's small to large campaigns with a high level of creative concept, design and exploration of groundbreaking media techniques to raise the bar and drive the creative vision forward
  • Lead the transcreation of Global and North America concepts and assets into Mexico's region, adapting creative across channels and touchpoints to ensure cultural relevance, local resonance, and consistency within lululemon's brand ecosystem
  • Inspire, lead, and direct a team of a Graphic Designer, Translator, and creative working teams in creative development and channel executions
  • Work daily with Mexico Brand Marketing Managers to interpret brand briefs, partner with Brand Management to develop creative strategy, and deliver top-level creative that aligns with the strategy and drives business impact
  • Partner with Mexico's channel partners and internal stakeholders to ensure creative work is strong and will deliver in each channel
  • Adhering to Globally established Brand Visual Identity and Creative direction across all projects
  • Guard the brand, maintaining lululemon's visual language across mediums and channels including Mexico's eComm, digital channels, in-store windows, VM, film, social media, events and advertising
  • Oversee occasional photo and film shoots including pre-shoot conceptualising, sourcing and directing photographers and videographers, selecting talent and locations
  • Work in a fast-paced, hands-on environment that requires flexibility, imagination, a can-do attitude, a sense of fun, and the desire to learn and grow.
  • Interpret creative feedback and data into iterative design. A multi-revision process is often part of our work.
  • Have a high level of taste and aesthetics, well versed in industry leading trends and creative minds.

qualifications

  • 5+ years of experience at a design agency and/or in-house design team.
  • Must be well versed in creating for and delivering into social, interactive and emerging platforms
  • Proven experience in designing for global brands in digital, print, and environmental with a track record of delivering robust visual design
  • Ability to develop ideas from concept to execution utilizing your vast knowledge of strategic branding, retail environments, paid and owned marketing channels.
  • Excellent verbal and written communication in English & Spanish
  • Excellent design, typography, and layout skills
  • Be creative and bring a fresh perspective while working within the brand and project parameters
  • Experience with 3D modeling, illustration, and photoshoot direction is a plus
  • Able to translate a large branding idea to multiple touch points in all channels
  • Capable of juggling multiple projects within tight deadlines
  • Self-motivated and able to work independently, with excellent time management skills and a strong work ethic
  • Strong ability to take and interpret cross-functional feedback and refine the work in order to answer it
  • Advanced skills in Adobe programs including Photoshop, Illustrator, and InDesign. Understanding of After Effects, Keynote, PPT, HTML5, 3D Modeling software, Jira, SmartSheet and Microsoft Office Suite
  • Fluency (Written + Verbal) in English and Spanish required

must haves

  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results.
  • Communicate with honesty and kindness and create the space for others to do the same.
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Foster connection by putting people first and building trusting relationships.
  • Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

who you are

  • You love to take initiative and work well within a team
  • You're a strategic problem solver who's self-motivated, productive and efficient
  • You have sharp attention to detail and are a champion of consistency
  • You love working in a fast paced environment
  • You live and breathe the SweatLife, practice self-awareness, are goal oriented and have a strong desire for constant self improvement
  • You have a positive attitude, egoless nature, and entrepreneurial spirit
  • You have a portfolio showcasing outstanding creative thinking

additional notes

Authorization to work in Canada is required for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $103,500-135,900 CAD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

  • Extended health and dental benefits, and mental health plans
  • Paid time off
  • Savings and retirement plan matching
  • Generous employee discount
  • Fitness & yoga classes
  • Parenthood top-up
  • Extensive catalog of development course offerings
  • People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Hybrid

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

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