Senior PPC Lead

Senior PPC Lead

IMP Digital | Burlington, ON | In-Office | $70,000–$90,000

About IMP Digital

We're a 25-person digital marketing agency with 20+ years of experience and 200+ clients across pool/spa, home building, healthcare, and professional services. Paid media is a core part of what we offer—and we need someone who can own it.

The Role

This isn't a "set it and forget it" media buying job. You'll own PPC strategy and execution across our client base, manage a small team of media buyers, and be the person clients trust to explain what's working and what's not.

You're hands-on—still in the platforms daily—but you're also strategic. You understand that clicks don't matter if they don't convert, and you know how to connect paid media performance to actual business outcomes.

What you'll do:

• Own PPC performance across Google Ads, Meta (Facebook/Instagram), LinkedIn, and emerging channels
• Build, launch, optimize, and scale campaigns—you're still doing the work, not just delegating it
• Manage and mentor a small team of media buyers (2-4 people)
• Develop and present performance reports directly to clients—explain results, insights, and next steps clearly
• Collaborate with the team on landing page strategy—you understand that the ad is only half the equation
• Set up and troubleshoot tracking: GTM, conversion pixels, GA4, offline conversion imports
• Stay ahead of platform changes, new ad formats, audience targeting updates, and automation tools
• Test new channels and tactics—know when to push budget into what's working and when to experiment
• Work with account managers to align paid strategy with overall client goals
• Embrace AI tools to improve efficiency—automate reporting, streamline optimizations, and find smarter ways to work
• Think beyond standard ads: develop creative CTAs like surveys, quizzes, calculators, and interactive tools that drive engagement and capture leads
• Collaborate with the dev team to bring conversion-focused ideas to life—landing pages, lead magnets, custom tools

What We're Looking For

Must-haves:

• 5+ years of hands-on PPC experience (agency experience strongly preferred)
• Expert-level proficiency in Google Ads (Search, Display, Performance Max, YouTube)
• Strong experience with Meta Ads Manager (Facebook/Instagram)
• Proven track record managing and improving campaign performance at scale
• Experience managing or mentoring junior team members
• Deep understanding of conversion tracking: Google Tag Manager, GA4, pixel implementation, attribution
• Ability to build and present client-facing reports—you can translate data into clear, actionable insights
• Knowledge of landing page best practices and how they impact conversion rates
• Comfortable managing multiple client accounts with different goals and budgets
• Willingness to embrace AI and automation tools to improve workflow and campaign performance
• Creative mindset—you think beyond standard ad formats and look for innovative ways to convert traffic

Nice-to-haves:

• Experience with LinkedIn Ads, Microsoft Ads, TikTok, or programmatic platforms
• Google Ads and/or Meta certifications
• Familiarity with call tracking platforms (CallRail, WhatConverts, etc.)
• Experience with CRM integrations and lead quality optimization
• Background in lead gen industries (home services, healthcare, B2B)

90-day plan broken into three phases:

• Days 1–30: Learn — audits, relationship building, understanding the landscape
• Days 31–60: Own — take over accounts, start client-facing work, identify opportunities for creative CTAs
• Days 61–90: Improve — launch process improvements, ship a custom tool with dev, present a roadmap to leadership

What Sets This Role Apart

You're not just buying media—you're leading a function. You'll have ownership over:

• Team development — Help junior buyers grow their skills and take on more responsibility
• Client relationships — Be the expert in the room when it comes to paid performance
• Strategy — Decide where budgets go, what to test, and how to scale what works
• Process — Build and refine how we approach paid media as an agency

If you want to do great work AND shape how a team operates, this is the role.

The Details

• Location: Burlington, ON (in-office, Monday–Friday)
• Salary: $70,000–$90,000, based on experience
• Team: You'll lead 2-4 media buyers and collaborate with SEO, design, and account management

How to Apply

Send your resume to [EMAIL] with the subject line "Senior PPC Lead – [Your Name]"

Include 2-3 examples of campaigns you've managed—what was the goal, what did you do, and what were the results? We want to see how you think about performance, not just that you've spent budget.

IMP Digital is an equal opportunity employer.

Job Type: Full-time

Pay: $70,000.00-$90,000.00 per year

Benefits:

• Dental care
• Extended health care
• RRSP match

Work Location: In person