Senior Sales Manager

The Opportunity

For over 35 years, Vesta Properties has developed award-winning, master-planned neighborhoods across Western Canada. Our focus on quality, innovation, and customer satisfaction has made us one of the most trusted names in residential development.

We are seeking a Senior Sales Manager to lead sales for Vesta's medium and high-density communities, including two of Vesta's most ambitious developments: Broadway on 17th, a 46-storey, three-tower urban landmark, and one of the largest residential towers underway in Canada, and Aspen Village, our 13-acre Scandinavian-inspired community featuring fifteen six-storey condos.

In this role, you will drive sales strategy and execution while shaping a strong sales culture by coaching, inspiring, and developing a high-performing team. This position is ideal for someone who thrives in a collaborative, cross-functional environment, enjoys working with client-facing teams, and is energized by building relationships and mentoring others.

Team & Reporting

This role reports directly to the Executive Team and partners closely with our Alberta Marketing, Construction, Development, and Customer Service teams to drive coordinated project success.

You will play a central role in building and elevating the sales team for our medium and high-density communities, including adding a Senior Sales Representative for Broadway. You will also collaborate with our existing Sales Representatives and internal resources, shaping the teams that represent Vesta's flagship projects.

What You'll Do

You will be the driving force behind sales strategy, operations, and performance across Alberta's medium and high-density communities.

Strategic Planning & Execution

• Develop and implement comprehensive sales strategies for all phases - pre-launch, launch, release cycles, and ongoing sales.
• Forecast absorption rates, pricing strategies, and release sequencing in collaboration with the Executive Team.
• Proactively adjust plans based on market conditions, competitor activity, and buyer demographics to maximize revenue and velocity.

Sales Leadership & Team Development

• Build, train, mentor, and lead a high-performing sales team, including supervising the Sales Representatives for Aspen Village and Broadway on 17th.
• Inspire and coach your team to exceed performance targets while delivering a consistent, high-quality buyer experience.
• Manage internal sales staff and external vendors to ensure alignment with Vesta's brand standards and expectations.
• Foster a culture of collaboration, accountability, and continuous improvement across all sales functions.

Drive Buyer Experience & Conversion

• Design and continuously refine the buyer journey, including processes, scripts, follow-up pathways, and touchpoints, to improve conversion and retention.
• Oversee CRM utilization (HubSpot) to ensure accurate lead capture, tracking, reporting, and pipeline transparency.
• Work closely with Marketing to align campaigns, messaging, and launch activities with real-time sales insights.

Market Intelligence & Reporting

• Monitor market trends, pricing shifts, absorption patterns, and competitive offerings to inform proactive strategy.
• Deliver weekly and monthly performance reports, including KPIs, forecasts, and actionable recommendations to the Executive Team.
• Use data-driven insights to continually refine strategy and enhance sales performance.

Operational Oversight

• Oversee presentation centres, show suites, signage, and all sales environments to ensure a premium and consistent buyer experience.
• Collaborate with Marketing on sales collateral, release packages, event materials, and presentation assets.
• Lead VIP previews, public launches, realtor events, and community activations that support project awareness and sales momentum.

Contracting & Administration

• Ensure all purchase agreements, addenda, and buyer documentation are accurate and consistent with Vesta policies.
• Partner with legal, finance, construction, and customer experience teams to support seamless transitions from contract to closing and possession.

What You Bring

• 7+ years
  of progressive experience in new-home residential real estate and
  3+ years
  in a senior sales leadership role.
• Demonstrated success in condominium & high-rise (high-density) new-home developments, managing high-volume sales operations and achieving ambitious targets.
• Experience leading launch strategies, pricing, release cycles, and overall sales operations.
• Strong understanding of real estate markets, buyer expectations, and competitive dynamics.
• A collaborative, people-focused leadership style - you enjoy coaching, mentoring, and inspiring sales teams to perform at their best.
• Strong relationship-building skills with buyers, realtors, staff, and internal partners, along with confidence presenting to senior leadership and making data-driven recommendations.
• Proficiency in CRM systems (HubSpot or comparable) and sales reporting tools
• Ability to manage multiple active projects and work on-site full-time, including occasional evenings/weekends for events, launches, and previews.

What We Offer

• Competitive base salary, commission, and performance-based incentives.
• 100% employer-paid extended health benefits after probation.
• Opportunity to lead sales and to shape the sales team for Vesta's landmark communities.
• Leadership autonomy with direct executive access.
• Access to Vesta's internal resources, marketing support, and project leadership teams.
• Company events and professional development opportunities.

Why Join Vesta

At Vesta, your work shapes skylines.

We are a vertically integrated builder-developer with more than 35 years of experience and over 7,000 homes delivered across Western Canada. Our Alberta portfolio continues to expand, and our upcoming high-density communities represent some of the most ambitious residential developments in the country.

Joining the Vesta team means:

• Leading sales for one of Canada's largest residential tower projects.
• Guiding the buyer experience for transformative, award-winning communities
• Working directly with senior leadership in a high-trust, high-impact role
• Building and mentoring sales teams that will scale with our growth

We are proud to have received top industry recognition, including UDI Awards for Excellence, Best of the Fraser Valley, and Canadian Home Builders Association - Multi Family and Single Family Home Builder of the Year.

Apply today and grow your career with Vesta. Full-time availability and exclusive commitment to Vesta are required due to project scale and momentum.

We thank all applicants for their interest; only those selected for an interview will be contacted.