Marketing Innovation Manager

2 weeks ago

Mississauga Ontario LWG Canada Hlf 2023 Full time

High Liner Foods is seeking a Marketing Innovation Manager to drive growth through the creation and expansion of innovation platforms within our food service and retail portfolios. This is a hands on innovation role, accountable for taking new products from ideation right through to post-launch success — ideal for someone who can blend strategic thinking with a focus on detail and delivery. Cross functional collaboration with R&D, Supply Chain, Commercialization, Brand Marketing and Sales is a critical enabler.

Essential Duties and Responsibilities
- Manage the development and delivery of innovation projects within established platforms, driving growth through flawless execution.
- Translate consumer, category, and culinary insights into compelling innovation concepts and bold product ideas.
- Execute innovation projects from concept through launch, ensuring timely delivery and post launch performance tracking.
- Prepare business case inputs and analysis to support platform strategy and commercialization decisions.
- Partner with Brand Marketing, Sales, and Retail Marketing teams to position and activate new platforms in market, tailoring messaging and tactics to customer and consumer needs.
- Manage cross-functional project teams and external agency partners in the development of platforms, concepts, and marketing toolkits.

Qualifications
- Bachelor's degree in Business, Marketing, Innovation, or related field
- 5–7 years of progressive experience in brand marketing, innovation, or product development — ideally within CPG or food service categories.
- Proven track record in leading successful new product launches and building long-term brand growth platforms.
- Strong commercial acumen and understanding of market dynamics, financial modeling, and shopper/consumer behavior.
- Experience in cross-functional leadership, ideally with R&D, Sales, and Supply Chain collaboration.
- Curious and future-forward mindset with the ability to identify emerging trends and convert them into actionable ideas

What's in it for you?
Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

- Competitive Salary
- Heath, dental & vision coverage
- Pay for performance incentives
- Employee & Family assistance programs
- Wellness Programs
- Retirement Planning
- Supplemental Parental Leaves
- Disability Support
- Family friendly Flex policies & Summer hours
- Volunteer hours
- Learning and mentorship opportunities
- Safety focused work environment

To learn more please visit our career/LinkedIn/Indeed page

#HLSJ

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