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General Manager
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Job Description – General Manager (Private Healthcare Practice)
The General Manager is accountable for the business operations, financial performance, and overall growth of the Med Spa or Plastic Surgery practice. This role is responsible for driving revenue, optimizing operational efficiency, managing staff performance, and ensuring compliance with healthcare standards. The ideal candidate is a strategic leader with strong business acumen, operational management expertise, and experience in high-touch, patient-centered environments.
Key Responsibilities:
Business Operations & Strategy
- Lead all aspects of practice operations, clinical coordination, patient services, and support functions.
- Develop and implement operational systems, policies, and workflows to maximize efficiency and scalability.
- Analyze market trends, service mix, and patient demographics to inform business strategy.
- Partner with ownership to set annual goals, budgets, and growth initiatives.
Financial & Performance Management
- Oversee P&L responsibilities, revenue tracking, expense management, and financial reporting.
- Create and monitor KPIs related to patient acquisition, retention, treatment utilization, revenue per provider, and profitability.
- Implement cost-control strategies while maintaining high-quality service standards.
Staff & Leadership Management
- Recruit, hire, train, and retain top talent across clinical and administrative teams.
- Define clear performance expectations and accountability structures.
- Conduct regular team meetings, performance reviews, and coaching sessions.
- Promote a culture of collaboration, professionalism, and continuous improvement.
Patient Experience & Brand Reputation
- Ensure exceptional patient experience from initial consultation through follow-up.
- Proactively address escalated patient concerns and feedback.
- Oversee online reputation management, including reviews and ratings.
- Maintain a luxury service environment that reflects the brand's standard of care.
Sales & Marketing Integration
- Align business operations with sales and marketing initiatives.
- Implement membership programs, cross-sell opportunities, and patient loyalty strategies.
- Collaborate with marketing teams on campaigns, promotions, and referral partnerships.
- Track conversion rates from inquiries to consultations to treatments.
Technology & Data Management
- Oversee use of practice management and ERM system to streamline scheduling, billing, and reporting.
- Leverage data analytics for decision-making and performance optimization.
- Evaluate and implement new technologies to enhance operational efficiency and patient engagement.
Qualifications
- Bachelor's degree in Business Administration, Healthcare Management, or related field (MBA preferred).
- 5+ years of leadership experience in business operations, preferably in medical aesthetics, plastic surgery, or healthcare services.
- Proven success managing P&L and achieving financial targets.
- Strong organizational, analytical, and leadership skills.
- Familiarity with medical aesthetics and surgical services strongly preferred.
- Proficiency in practice management systems, CRM platforms, and Microsoft Office Suite.
