Senior Market Strategy

Job Summary:

The Senior Market Strategy & RGM Analyst supports the development and execution of MAPPS (Merchandising, Assortment, Price, Promotion, Shelving) strategies for assigned brands across all regions, reporting to the Senior Manager Market Strategy & RGM and dotted line with Regional Go-to-Market teams.

This role identifies marketplace opportunities, analyzes category trends, and provides fact-based insights to enable profitable, sustainable growth for Arterra and its suppliers. The Analyst will own regional execution (East or West), adapting national MAPPS guidelines into region-specific strategies with a strong emphasis on pricing and promotional effectiveness.

Key responsibilities include analyzing large data sets, conducting scenario modeling, developing reporting and analytical tools, and delivering monthly/quarterly performance reporting. The Analyst also leads regional insights for the full agency portfolio in their designated region

Having the ability to communicate effectively, collaborate and influence across the organization at all levels, provide strong data analysis and insights, and manage multiple deadlines is essential for this role.

Key Responsibilities:

• Provide analysis and insights into categories and brand portfolios at the national and regional level to support the creation and execution of the MAPPS strategies and guidelines.

• Act as the voice of the supplier and MSRGM with the regions, ensuring the execution of plans are aligned with the brand and MAPPS strategies, while also acting as a voice of the regions with the MSRGM and suppliers to ensure strategies and plans are relevant and effective for the sales team to deliver upon plan.

• Support market adherence to MAPPS and brand strategies across all channels in the dedicated region by collaborating effectively with the sales teams, and diligent monitoring and tracking of promotion and pricing.

• Support innovation development and launches through opportunity analysis, building pricing and promotion recommendations, and volume size of prize.

• Deep dive into drivers of performance, inclusive of analyzing the effectiveness of pricing and promotional strategies and providing recommendations to optimize the strategy/plans to achieve volume and profit objectives.

• Conduct comprehensive market analysis for dedicated region to identify trends, opportunities, and threats.

• Collaborate with sales, G2M and MSRGM to create action plans as needed to deliver business objectives.

• Use of elasticities to help assess price changes to volume and net revenue.

• Review of regional Promotional Calendars including depth and frequency by SKU – delivering promo optimization.

• Provide support and analytics in the monthly/quarterly business reviews for the total agency portfolio, bringing regional insight into drivers of performance for dedicated region.

• Working with G2M, MSRGM, cross-functional teams and applicable supplier partners on annual planning activities.

• Identify market trend, competition impact and white space analysis

• Support with building models and scorecards

• Work with the Business intelligence team on building and maintaining reports, models and scorecards to assess performance and report to stakeholders.

• Adhoc support on strategy, pricing, promotions for internal projects, supplier reporting and long term planning

Qualifications:

• University Degree

• 3 years in a similar role with preference to candidates with alcohol and national market experience

• Experience in developing Pricing strategies, promotional tactics Financial planning or strategy analysis

• Very strong analytical skills

• Proven ability to translate analysis into actionable insights and action plans

• Advanced Proficiency in Microsoft applications (Excel & PowerPoint) and Power BI

• Canadian grocers data platforms (IRI, dunnhumby & LDIA), SQL and Nielsen Data an asset

• Collaborative and problem-solving approach to challenges

• Ability to multi-task and manage multiple deadlines

• Ownership and detail oriented with the ability to perform well in a fast-paced and changing environment

• Ability to influence (without authority) decision-making across multiple levels and functions of an organization to drive results.

• Strong relationship building, collaboration and communication skills

• Excel and Power BI Power User

What We Offer:

• Hybrid work model, allowing employees to balance remote and in-office work.

• Competitive Salary and Bonus.

• Benefits and Pension Plan.

• Product Allowances.

• Training & Development Programs.

• Tuition Reimbursement.

• Commitment to Corporate Social Responsibility. 

• A chance to explore and learn more about the Wine industry.

Compensation: Budgeted Range – $78, $101,200.00 The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.

The budgeted range will align with qualifications, including experience, education, training, licenses, certifications, and other business and organizational requirements.

We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.