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Senior Product Manager, Cookware

2 weeks ago

Dorset Park, Ontario, Canada Groupe Seb Full time

Background & Purpose of the Job :

Contribute to the cookware marketing strategy implementation in Groupe SEB, leveraging deep category expertise, a strong product vision, and data-driven strategies to boost our brands and products, contributing to the cookware category's profitability and consistent growth. This position is based in Scarborough and offers a hybrid work environment.

Who You Are & What You'll Do

Sales, Margin, and Market Share Performance for Assigned Portfolio

•    Actively participate in the annual budget preparation and propose sales ambitions for each customer in line with market projection & innovation pipeline

•    Drive POS in respective account (both offline/online) jointly with sales team by analyzing trends, identifying key competitor SKUs/activities, and proactively proposing changes in pricing/promotions in the short term to manage market share

•    Propose promotions for key customers and own calendar jointly with sales team 

•    P&L ownership for respective account, managing margin in line with expectations while driving sales and opportunities

•    Influencing sales forecast for current & new products with sales and demand teams, coordinating stops & launches, and building action plans related to stock shortages/overstocks in conjunction with supply and sales team

Portfolio & Channel Management  

•    Portfolio management for respective account with a clear trade up strategy & optimized product portfolio, ensure strong performance & reason to be across SKUs (ie, strategic/tactical SKUs)

•    Propose Go-to-market/channel management (online/offline) to avoid pricing/promotion conflicts across accounts 

•    Lead preparation of customer Line Reviews jointly with the sales team, proposing assortment changes & newness in line with the overall brand & customer vision
 

Commercialization Project Management

•    Own the commercialization calendar from product readiness through launch, aligning milestones across Comms, Creative, DTC, Retail Media, Sales, and Demand/Supply teams.

•    Ensure all stakeholders (internal teams + external agencies) are clear on deliverables, due dates, and dependencies.

•    Track and report progress to leadership, flagging risks or gaps early.
 

Product Roadmap with BU

•    Constantly identify product needs/opportunities and estimate the business size of opportunities to be shared with BU for development 

•    Actively contribute/align on product roadmaps with BU teams, ensuring development of products in line with market needs (ie, BUs to develop products that can be sold in the Canadian market)

•    Align on product selling story with BU and key communication messages/claims for implementation on various activation levers  

•    Maintain launch "checklists" and playbooks that can be standardized across categories.
 

Shopper and Advertising insights

•    Translation of shopper studies (U&A/category strategy) targets into Amazon DSP audiences

•    Work with the Amazon team to define what audiences we want to target and review performance

•    Collaborate with the Amazon and Communications team to understand which phases of the funnel we want to target our media spend

•    Review competitor conquesting strategies and ensure that the team is targeting the right brands and product configurations

•    Understand what keywords are being used in our categories and how these feed into our product detail page and communication plan
 

Social, Influencer & Communications Alignment

•    Partner with the Communications and PR leads to provide agency briefs and proposed budget allocations.

•    Ensure influencer deliverables and media phases are mapped against launch timing and funnel priorities.
 

Content strategy & PDP Optimization

•    Write and manage briefs for product detail pages (PDPs), retail media assets, and advertising units in collaboration with Creative and Advertising teams.

•    Co-create shot lists with the Creative team to ensure photography and video content meet retailer and platform requirements.

•    Utilize AI benchmarking tools (e.g., Vizit, Detail Page Analyzer) to evaluate and provide guidance to the content team to continuously optimize titles, bullets, product images, and descriptions against category competitors before launch.

•    Propose Product Wind campaigns for key strategic SKUs to generate new reviews and/or boost visibility. Monitor reviews to ensure key SKUs are above 4.5-star ratings 


What You'll Need to Succeed :


•    Degree in Business Administration (Marketing) with 3 - 5 years' experience in the field of product management. 

•    Fluent in English, French desirable.

•    Highly developed Communication & Presentation skills / Persuasiveness to sell the marketing action plans to the Trade and Sales Dept and Business unit 

•    Ability to think and act analytically as well as creatively.

•    Effective knowledge of P&L management

•    Ability to implement Omnichannel go-to-market strategies with specific knowledge of the digital path. 

•    Ability to develop complex strategies as well as lead the implementation plans.

•    Ability to consider different points of view = Flexibility.

•    Entrepreneurial spirit to take calculated risks.  Team player / global player.

•    Strong aptitude in MS-Office and ability to learn new internal company software(s)

You will receive a competitive salary that recognizes your expertise and contribution to the team. In addition, we offer a comprehensive benefits package that includes:

•    Company-Paid Benefits: Health and dental, Health Care Spending Account (HCSA), Employee & Dependent Life Insurance, Employee Accidental Death & Dismemberment, Employee Short Term Disability 

•    RRSP retirement plan with company contribution

•    Paid time off and holidays

•    Flexible hybrid work arrangements

•    Continuing education opportunities

•    Employee discounts on company products

•    Wellness programs

•    Casual dress code

•    Positive work culture that values work-life balance

In addition to a competitive salary and benefits package, we offer a fun and collaborative work environment where your ideas will be heard and your contributions will be valued. Don't miss this opportunity to join a dynamic team and take your career to the next level. Apply now

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