Senior Marketing Manager

The Senior Marketing Manager is a strategic and hands-on leader responsible for translating BRC's business objectives into integrated marketing strategies and execution plans. Reporting to the Director of Marketing & Communications, this role plays a key part in turning strategic direction into effective marketing programs, campaigns, and deliverables.

This position leads day-to-day marketing execution across brand, product launches, campaigns, and communications, while supporting annual planning, performance tracking, and team coordination. The Senior Marketing Manager also provides leadership to a small marketing team and external partners, ensuring projects are delivered on time, on brand, and with measurable impact.

Marketing Execution & Planning

• Partner with the Director of Marketing & Communications to develop BRC's annual marketing plan and lead execution against approved timelines
• Translate strategic priorities into actionable marketing plans, timelines, and resourcing needs
• Support product launches and go-to-market initiatives in collaboration with Product Development and cross-functional teams
• Identify opportunities to improve marketing effectiveness through performance insights, competitive research, and industry trends
• Manage the annual marketing budget to ensure initiatives align with approved spending

Team Leadership & Coordination

• Lead and delegate work across the marketing team to ensure efficiency, quality, and alignment with business priorities
• Provide day-to-day guidance, coaching, and feedback to direct reports
• Conduct bi-annual performance reviews and support ongoing professional development
• Maintain action plans to support accountability and on-time delivery

Performance Tracking & Optimization

• Track and report on marketing KPIs related to campaigns, product launches, and sales support
• Analyze performance data to identify trends, gaps, and opportunities for improvement
• Recommend and implement adjustments to campaigns and tactics to support performance goals

Cross-Functional & External Collaboration

• Act as the primary marketing contact for Regional Sales Directors, supporting bid requests, tools, and marketing needs
• Manage relationships with agencies and vendors, including briefing, execution oversight, and budget tracking
• Provide regular updates to the Director of Marketing & Communications on project status, team capacity, and performance insights

Operational Excellence & Brand Management

• Oversee marketing deliverables including social media management and website updates
• Lead larger-scale initiatives and consistently proofread all internal and external-facing materials
• Ensure all products, services, and communications align with brand standards through ongoing brand management
• Support continuous improvement in marketing processes, tools, and workflows
• Review campaign performance and develop rapid pivot plans when KPIs are not being met

Qualifications & Experience

• University degree or equivalent experience in Marketing, Communications, Business, or a related field
• 5–8 years of marketing experience, including project leadership and/or people management
• B2B marketing experience required; experience in the office furniture or contract interiors industry strongly preferred
• Strong understanding of brand building and brand management
• Proven experience supporting product launches and integrated marketing campaigns (print, email marketing, social media)
• Demonstrated ability to manage multiple priorities, timelines, and initiatives simultaneously
• Experience working with external agencies and vendors
• Proficiency with marketing platforms and tools, including:
  • CMS (e.g., WordPress)
  • CRM (e.g., HubSpot)
  • Analytics (e.g., GA4)
• Comfortable using Adobe Creative Suite
• Excellent written, verbal, and presentation skills
• Strong ethics, integrity, and commitment to privacy

Core Competencies

• Accountability and ownership of results
• Adaptability in a changing business environment
• Clear, effective communication
• Confident and supportive leadership
• Strong relationship-building and collaboration skills
• Organizational and business awareness
• Planning, prioritization, and execution excellence
• Results-oriented mindset with data-driven decision-making

Working Conditions

• Hybrid work model; periodic onsite work at company locations (BRC, Tayco, Woodlore) may be required
• Some travel required
• Ability to attend and conduct presentations
• Regular use of desktop computers and peripherals
• Overtime as required

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