Senior Manager, Category Marketing

As the Senior Manager, Category Marketing Manager, you will lead the strategic marketing efforts for one or more key product categories, driving customer engagement, sales growth, and brand equity. You will collaborate cross-functionally with Merchandising, Digital, Creative, Operations and Insights teams to develop and execute integrated marketing plans that align with business objectives and customer needs.

Ce que vous ferez...

This role leads the development of marketing strategies and omni-channel plans to align with business objectives and drive customer engagement. The role will be the business facing lead with key partners, influencing business decisions and directions, and aligning on marketing plans. Utilizing complex customer and KPI analyses, the role identifies opportunities within different customer segments and makes recommendations to optimize marketing tactics. The role also performs high-level reviews of customer, competitor, and site analyses to develop insights and identify marketing opportunities.

The role is responsible for drafting and aligning category marketing strategies with overall business objectives, utilizing insights from various analyses to recommend innovative tactics to differentiate categories in the marketplace. The role also represents categories in team settings to design and propose marketing strategies and ensures alignment of integrated media and creative development plans with overall marketing strategies.

Campaign performance is closely monitored, with the role providing recommendations to optimize media and creative development plans based on evaluation and insights. Regular reporting on marketing metrics, revenue goals, and budget usage is conducted, with adjustments recommended based on performance data.

The role will manage category marketing budgets, ensuring efficient allocation and strong return on investment. They will also work with external agencies and vendors to support campaign execution and drive innovation.

Collaboration with marketing leaders, cross-functional teams, and external partners is key to developing and implementing marketing programs. The role requires a strong communication to explain marketing plans to cross functional teams and drive action across the business to participate actively in programs. The role oversees customer experience roadmaps and coordinates with various stakeholders to develop campaign content. Additionally, the role takes an active role in creating a positive team morale by taking the initiative to participate and lead team building activities and initiatives.

Leadership Expectations:

Respect the Individual:

Demonstrates and encourages respect for others; drives a positive associate and customer experience for all; embraces differences in people, cultures, ideas, and experiences; supports workplaces where associated feel seen and connected through a culture of belonging, so all associates thrive and perform; contributes to an environment allowing everyone to bring their best selves to work.

Demonstrates engagement and commitment to the team, developing others through feedback, coaching, mentoring, and developmental opportunities; and recognizes others' contributions and accomplishments.

Builds strong and trusting relationships with team members and business partners; works collaboratively to achieve objectives; communicates with impact and listens attentively to a range of audiences; and demonstrates energy and positivity for own work.

Acts with Integrity:

Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart's goal of becoming a regenerative company by making a positive impact for associates, customers, and the world around us (e.g., creating a sense of belonging, eliminating waste, participating in local giving).

Follows the law, our code of conduct and company policies, and encourages others to do the same; supports an environment where associates feel comfortable sharing concerns; reinforces our culture of non-retaliation; listens to concerns raised by associates and takes action; acts with accountability for achieving results in a way that is consistent with our values.

Is consistently humble, self-aware, honest, and transparent.

Serve our Customers:

Delivers results while putting the customer first and applying an omni-merchant mindset and acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers.

Adopts a broad perspective that considers data, analytics, customer insights, and different parts of the business when making plans.

Strive for Excellence:

Consistently raises the bar and seeks to improve; demonstrates curiosity and a growth mindset; seeks feedback, asks thoughtful questions; supports innovation and intelligent risk-taking; and exhibits resilience in the face of setbacks.

Implements and supports continuous improvements and willingly embraces new digital tools and ways of working.

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Indiquez ci-dessous les compétences minimales requises pour ce poste. Si aucune n'est indiquée, il n'y a pas de compétences minimales.

Age - 16 or older

Indiquez ci-dessous les compétences recherchées facultatives pour ce poste. Si aucune n'est indiquée, il n'y a pas de compétences recherchées.

Comme requis par la loi, Walmart offrira des accommodements pour les besoins des associés avec des incapacités.

Emplacement Principal...

1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada