Media Buying

Position Title:
Media Buying / Marketing Representative (French Services)

Status of Employment:
Temporary (STTRC)

Position Language Requirement:
French

Language Skills:
French (Reading - C - Advanced), French (Speaking - C - Advanced), French (Writing - C - Advanced)

Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:
:59 PM

Role
We're looking for a dynamic, meticulous Media Buying / Marketing Representative, to join ourcteam. Reporting to the Activation and Engagement Manager, you'll be a key player in ourcperformance-driven environment, working closely with the Direct Buying and Content Marketing Specialist. Your main responsibilities will involve supporting the planning, tracking and booking of our campaigns. From reviwing proposals and negotiating agreements to meticulously managing contracts, your analytical mind and market knowledge will directly contribute to the success of our strategies. Your excellent interpersonal skills will ensure seamless communication with our partners and the efficient administrative execution of our marketing initiatives.

Responsibilities:
Planning

• Critically review media proposals from partners, ensuring they align with campaign objectives and allocated budgets.
• Stay informed about trends and opportunities in the media buying market, sharing insights with in-house teams to inform strategies.

*Organizing*

• Book ad placements with external partners, adhering to defined guidelines.
• Negotiate ad placements within parameters set with the Specialist, aiming to secure the best possible conditions (rates, positioning, added value); finalize agreements.
• Support the Specialist in liaising with media partners.
• Maintain up-to-date work tools, including the campaign tracking table, partner contact list, budgets and performance reports.
• Participate as needed in the online launch of ad campaigns across all platforms (DV360, Meta Ads Manager, Google Ads, YouTube, Spotify, etc.).

*Leading*

• Share all information with media planners needed to execute contracted external placements (specifications, delivery dates, etc.) and update reference documents.
• Systematically gather and document information from partners (such as targeting options, formats and rates) in a shared reference tool.
• Proactively inform the in-house team and media partners about any modifications in planning or execution (cancellations, delays, format changes, etc.) and propose solutions.
• Share campaign materials (creatives, redirection links, tracking, etc.) with partners, ensuring file compliance, adherence to deadlines and co-ordination with teams.
• Work with media planning, strategy and creative teams to ensure placements meet expectations and targeted KPIs.

Monitoring

• Assist in preparing post-campaign reports by compiling proof of broadcast and performance data.
• Ensure tracking parameters, pixels and UTMs are correctly integrated for monitoring campaign performance with partners.

*This is a hybrid position with a mix of in-office and remote work; arrangements will be discussed with the manager per departmental guidelines. This is a full-time contract position for a period of 12 months.
The position can be based in Montreal, Quebec or Ottawa.
Your profile:
Qualifications:*

• University degree in marketing, communications, business administration or a related field
• One (1) to three (3) years' experience in a similar role, ideally within a marketing department or ad agency

Skills:

• Excellent command of spoken and written French; bilingualism (English/French) a significant asset for negotiating with all partners
• Strong proficiency in Google Workspace tools, particularly Google Sheets, for budget tracking and planning tool management
• Analytical and negociation skill
• Diligence and attention to detail
• Organization and priority management
• Proactivity and problem solving
• Excellent interpersonal skills
• Team focus
• Creativity

*Nice-To-Have Skills:*

• Direct experience in media buying or with an ad agency
• Basic knowledge of advertising platforms (e.g., Google Ads, DV360, Meta Business Suite)

Selected candidates will be tested as follows:

• Practical tests
• Interview

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.
• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:
1000, Rue Papineau, Montreal, Quebec, H2K 0C2

Number of Openings:
1

Work Schedule:
Part time