Sr. Product Manager

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we're up for the challenge. From our office in Downtown Toronto, we've created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we're only just getting started.

Why is this role important?
As a Senior Product Manager in Loyalty, you will shape the end-to-end product experience that enhances member engagement and rewards delivery. Your work will directly impact both internal teams (marketing, technology, analytics) and external customers. You'll translate business needs and customer expectations into product vision, strategy, and execution, ensuring we deliver loyalty solutions that are scalable, engaging, and aligned with broader company goals.

What You'll Do

• Lead the loyalty product roadmap: Define vision, strategy, priorities, and milestones in collaboration with cross-functional stakeholders (marketing, technology, analytics).
• Translate member and business needs: Develop clear product requirements, user stories, specs, and metrics.
• Oversee the delivery lifecycle: Collaborate with engineering, design, marketing to deliver features and improvements; ensure quality, timeliness, alignment with business goals.
• Own key loyalty KPIs / metrics: Define, track, report on engagement rates, redemption rates; iterate based on results.
• Identify opportunities for innovation: Prioritize enhancements that improve member satisfaction and program scalability, balancing trade-offs of cost-effectiveness and user value.
• Perform quantitative and qualitative analysis: Use data insights and customer feedback to guide product decisions.
• Manage stakeholder relationships: Ensure visibility into roadmap decisions; negotiate priorities with business leaders.
• Ensure compliance and sustainability considerations: Integrate regulatory needs into loyalty product designs.

What You'll Bring

• Experience: Typically 5+ years of Product Management experience; some experience in loyalty or customer engagement products preferred.
• Domain knowledge: Familiarity with loyalty program processes (member acquisition, engagement strategies) is strongly preferred.
• Strategic + execution capability: Ability to set long-term strategy while being hands-on to drive execution.
• Data-driven mindset: Comfortable working with large data sets; using insights to guide decisions.
• Cross-functional leadership: Proven ability to work across marketing, technology, analytics; strong stakeholder management.
• Prioritization & problem solving: Strong at defining solutions in fast-paced environments.
• Communication skills: Excellent written & verbal communication; ability to present ideas clearly.
• Agile / Product practices: Comfortable with agile methodologies; backlog grooming.

What Success Looks Like

• Loyalty product roadmap is thoughtfully defined and aligned with company priorities.
• Key operational metrics show meaningful improvements in member engagement and satisfaction.
• Stakeholder satisfaction: Internal teams feel collaboration is smooth; priorities are clear.
• Loyalty processes become more scalable and engaging for members.

Nice-to-Have / Additional Assets

• Experience in eCommerce or retail settings related to loyalty programs.
• Experience with platform-level work within tech stacks supporting loyalty programs.
• Familiarity with sustainability or regulatory compliance in member engagement strategies.

How You'll Succeed:
At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

We're able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.

If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we'll get along just fine.

Looking for a challenge? Good. Love an innovative work environment? Even better.

Apply today.

*Employment Type:*
Full time

*Type of Role:*
Regular

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation's evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.