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Product Marketing Manager

35 minutes ago

Toronto, Ontario, Canada Venn Full time

About Venn
Venn is the fastest-growing B2B fintech in Canada.

We're on a mission to transform business banking for Canadian entrepreneurs and are looking to hire A-players interested in disrupting traditional banking practices. As the
ONLY
digital banking platform in Canada offering a truly modern solution, we have seen accelerated growth—scaling to support more than 5,000 Canadian businesses in under two years. Business owners are tired of the big banks' monopoly and are looking for modern tools that replace the legacy systems that have been their only option for over 100 years.

We've raised over $26.5M from Tier 1 investors such as Gradient, Left Lane Capital, Intact, and XYZ Venture Capital. Interested in redefining the future of banking in Canada? Look no further.

What You'll Be Doing

  • Oversee Venn's website, content strategy, customer emails, and onboarding flows to improve acquisition and retention.
  • Own and operate all social media channels, including LinkedIn, curating content and case studies for both the Venn brand and our founders to grow awareness and authority
  • Define and refine how Venn's products are perceived in the market, crafting compelling narratives that resonate with different ICPs.
  • Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement.
  • Work closely with sales and product to ensure seamless onboarding and communication throughout the lifecycle.
  • Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively.
  • Lead go-to-market strategies and execution for new product launches.
  • Continuously test messaging, content formats, and distribution strategies to refine Venn's market presence.

What we're looking for:

  • 2+ years of experience in B2B product marketing or a similar role (startup experience preferred).
  • Strong understanding of product positioning, content distribution, engagement metrics, and audience growth.
  • Proven ability to craft strategic messaging and high-quality content.
  • Experience optimizing website content, SEO, and conversion rates.
  • Ability to analyze data, run experiments, and iterate based on insights.
  • Excellent copywriting, editing, and storytelling skills.
  • Strong cross-functional collaboration skills, especially with product and sales teams.
  • Ability to manage projects end-to-end, working with internal teams and contractors.

Bonus Points

  • Experience at an early-stage or fast-growing startup
  • Experience at a fintech

Perks & Benefits

  • Healthy equity ownership, among the most generous in the market, aligning your success with the company's growth
  • Comprehensive coverage of medical, dental, and vision insurance
  • Opportunity to shape the future of business banking in Canada and beyond