Internal Sales

Company Description

Nitro Industrial, located in Concord, Ontario, is a family-owned Canadian company specializing in hydraulics, pneumatics, and industrial supplies. With over 30 years of experience, Nitro supports manufacturers, contractors, and maintenance teams across the GTA and Southern Ontario through reliable products, technical expertise, and exceptional service. Offering custom engineering, local inventory, and on-site service, Nitro provides tailored solutions, from hydraulic systems and pneumatic components to Vendor Managed Inventory (VMI) programs and mobile services. Committed to reducing downtime and operational costs, Nitro delivers innovative and environmentally responsible solutions to keep businesses moving.

Outbound Sales & Cold Calling (Core Responsibility)

• Conduct proactive outbound calls and emails to:
• New prospective customers
• Lapsed or inactive Nitro accounts
• Target accounts aligned with Nitro's core industries (construction, waste, infrastructure, OEMs)
• Introduce Nitro's product offerings, capabilities, and value proposition
• Qualify leads and identify customer needs
• Generate quotes, samples, or trial orders
• Set meetings or hand off qualified opportunities to external sales reps when appropriate
• Track outreach activity, outcomes, and follow-ups in Nitro's systems

Internal Sales & Account Development

• Support existing customers with pricing, quotes, and order follow-ups
• Proactively upsell and cross-sell hoses, fittings, assemblies, and consumables
• Build familiarity with customer buying patterns and suggest replenishment opportunities
• Support OEM, VMI, and contract customers as required

Order Desk & Customer Service

• Process incoming orders via phone, email, counter, and internal systems
• Ensure accurate order entry, pricing, part numbers, and delivery instructions
• Coordinate with warehouse and hose shop teams to ensure timely fulfillment
• Manage backorders, substitutions, credits, and returns
• Provide customers with order status updates and lead times

Counter & Walk-In Support

• Assist walk-in customers professionally and efficiently
• Answer basic technical questions related to hoses, fittings, and accessories
• Work closely with the hose shop for while-you-wait and same-day orders

Administrative & Sales Support

• Maintain accurate customer and pricing records
• Assist with CRM / ERP updates related to sales activity
• Support sales reporting, lead tracking, and follow-up schedules
• Collaborate with purchasing, warehouse, and management teams

Qualifications & Experience

• 2+ years in internal sales, outbound sales, order desk, or industrial customer service
• Demonstrated comfort with cold calling and outbound sales activity
• Experience in industrial distribution, hydraulics, MRO, construction, or manufacturing is a strong asset
• Strong phone presence and communication skills
• Comfortable working in ERP / CRM systems
• Highly organized with strong attention to detail

Key Skills & Attributes

• Confident, resilient, and comfortable with rejection
• Sales-driven mindset with strong follow-up discipline
• Customer-focused and relationship-oriented
• Able to balance outbound sales activity with order desk responsibilities
• Team-oriented with a strong work ethic
• Eager to learn technical products and grow within the organization

What Success Looks Like

• Consistent outbound call and outreach activity
• New accounts and reactivated customers generated
• Increased quote-to-order conversion
• Accurate, timely order processing
• Strong support for external sales reps
• Positive customer feedback and repeat business

Why Join Nitro

• Growing, entrepreneurial company with significant momentum
• Hands-on exposure to both sales and operations
• Clear pathway to senior internal sales or external sales roles
• Competitive base compensation with performance incentives tied to outbound results
• Supportive, team-driven culture