Senior Director of Product Marketing

1 week ago

Canada Remote 360Learning Full time $120,000 - $180,000 per year
As Sr. Director of Product Marketing at 360Learning, you'll elevate our go-to-market strategy, sharpen our positioning, and transform how we launch products in the corporate learning space. Reporting to the VP Marketing, you'll lead and scale a global PMM team at the intersection of Product, Sales, Marketing, and Customer Success.
This high-visibility leadership role combines strategy with hands-on execution. Your mission:
→ Build a world-class GTM engine rooted in data-driven segmentation, buyer insights, and differentiated messaging. → Turn launches into growth drivers that excite the market and strengthen our competitive edge. → Embed AI as a co-pilot in PMM, creating scalable, AI-native workflows that amplify strategic impact.

What You'll Do GTM Strategy & Market Insights
  • Own segmentation, ICP, and persona development through data and research.
  • Translate insights into compelling positioning and messaging that sets 360Learning apart.
  • Align Sales, Product, and Marketing around a unified GTM strategy.
  • Expand our AI-driven approach to competitive intelligence to help revenue teams win.
Product Launches & Differentiation
  • Build and operationalize a scalable launch framework for features, solutions, and partnerships.
  • Partner with Product to turn roadmaps into powerful narratives and campaigns.
  • Define and measure launch success across pipeline, adoption, and revenue impact.
AI-Native PMM Leadership
  • Champion AI adoption within PMM as a model for marketing innovation.
  • Redesign workflows with AI as a strategic co-pilot for research, content, and analysis.
  • Build repeatable systems that maximize impact across a small but mighty global team.
Team Leadership & Cross-Functional Influence
  • Coach and grow a high-performing PMM team while fostering collaboration and excellence.
  • Partner with functional leaders to ensure PMM directly drives revenue outcomes.
  • Represent the voice of the customer across analyst relations, advisory boards, and events.
Within 1 month
  • Take over PMM team coaching 
  • Align with key stakeholders on priorities
Within 3 months:
  • Present a strategic GTM update 
  • Launch an AI-driven customer insight program
Within 6 months:
  • Coach the team to deliver a high-impact product launch tied to brand, pipeline, and adoption results
  • Refine a GTM area through data-backed recommendations aligned with executives
The Skill Set
  • 8+ years of B2B SaaS product marketing experience (enterprise focus preferred; HR/L&D a plus).
  • 3+ years of people management with a record of coaching and career development.
  • Mastery of core PMM functions—segmentation, positioning, launches, enablement, competitive intel—and drive to modernize them with AI.
  • Proven ability to connect PMM strategy to business outcomes (pipeline, adoption, revenue).
  • Track record of leading successful launches with measurable impact.
  • Strong analytical, storytelling, and executive communication skills.
  • Hands-on experience with tools like Salesforce, Gong, Pendo, Amplitude, Seismic, and Marketo.
  • Curiosity and conviction around applying AI in marketing.
  • Enthusiasm for our working environment explained here:   
What We Offer
  • Compensation: Package includes base salary, a variable component and equity
  • Benefits: Health Benefits - Medical, Vision, Dental, Life, Accidental Death & Personal Loss, and Disability coverage, Employee Care Line. 
  • Balance: Flexible hours, Total work from home possible anywhere in the UK
  • Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity. Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group's activities and providing a quick path to impact
  • Corporate Social Responsibility: Review our CSR Charter:
  • Culture: A framework that will help you make an impact - envision our way of working and our Convexity Culture: & find out more about the teams, product and processes
Who We Are 360Learning enables companies to upskill from within by turning their experts into champions for employee, customer, and partner growth. With our LMS for collaborative learning, Learning & Development teams can accelerate upskilling with the help of internal experts instead of slow top-down training. 360Learning is the easiest way to onboard and upskill employees, train customer-facing teams, and enable customers and partners–all from one place.
360Learning powers the future of work at 1,700 organizations. Founded in 2013, 360Learning has raised $240 million with 400+ team members across North America and EMEA.
Learning Includes Everyone. In concert with our culture, 360Learning believes learning includes everyone and that means embracing the strengths of diversity, connectedness, and inclusion. Through conscientious efforts, our global footprint celebrates cultures, perspectives, and experiences from all over the world to support our platform that is built for all regardless of race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. Thus, 360Learning is proud to be an equal opportunity workplace, and we commit to continue this throughout our processes for recruitment, compensation, benefits, performance, promotion, and all other conditions and terms of employment. We want to learn from and with you

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