Trade Marketing

Version française :

Trade Marketing & Sales Support Specialist – Quebec & Maritimes

Location: Montreal
Type: Full-time, Permanent
Reports to: National Trade Marketing Manager

About Escalade

Escalade Wines & Spirits is a dynamic, Montreal-based agency representing a portfolio of premium wine and spirit brands across Quebec and the Maritime provinces. Our team is passionate, collaborative, and solutions-driven, with a strong focus on execution, relationships, and results. We value initiative, teamwork, and hands-on leadership at every level.

Role Overview

The Trade Marketing & Sales Support Specialist is responsible for planning, coordinating, and executing trade marketing initiatives to drive visibility, brand growth, and in-store activation across Quebec and the Maritimes. This role also provides sales support and administrative coordination to ensure smooth execution of programs and activities with provincial managers.

The ideal candidate is proactive, resourceful, organized, and comfortable managing multiple priorities. They take initiative, solve problems quickly, and aren't afraid to roll up their sleeves to get things done.

Key Responsibilities

Trade Marketing & Activation

• Develop annual and long-term brand plans and in-store activation strategies with provincial managers and brand owners.
• Coordinate tactical pull-through activities to drive sales across provincial channels and customer groups.
• Create and implement trade marketing tools and promotional materials (shelf talkers, neck-tags, image programs, thematic activations, value-adds, POS, etc.).
• Support and execute SAQ and provincial board programs, including pricing submissions, listings, activations, and product updates.
• Plan and execute special events, tastings, media activations, trade shows, producer visits, and consumer/trade experiences.
• Manage POS materials, sourcing, printing, budgets, delivery, and inventory.
• Help coordinate local participation in wine shows, corporate events, and supplier visits in Quebec and the Maritimes.
• Maintain activation calendars, plans, and follow-ups to ensure timely execution.

Analytics, Reporting & Insights

• Review brand performance, pricing, competitive activity, and market trends to identify opportunities.
• Provide periodic reporting and insights to stakeholders (internal and supplier partners).
• Support pricing reviews and category analysis as needed.
• Help track ROI and efficiency of trade marketing activities.

Sales Support & Administration

• Provide administrative support to provincial managers as needed (e.g., invoicing, client coordination, meeting logistics).
• Coordinate supply inventories, sample orders, and follow-ups.
• Support the creation of technical/sales tools and presentations.
• Maintain updates in PAWA (CRM) and other internal systems.
• Assist with customer follow-ups, order tracking, and program implementation.

Ideal Candidate Profile

Skills & Attributes

• Proactive, solution-focused, and action-oriented — a true go-getter.
• Strong communicator with the ability to manage multiple priorities under tight deadlines.
• Highly organized and adaptable, with strong attention to detail.
• Team player with leadership instincts and the ability to influence stakeholders.
• Creative mindset with the ability to problem-solve and improve processes.
• Comfortable working in a fast-paced, hands-on environment.

Qualifications

• 3+ years of experience in trade marketing, sales support, or FMCG (wine & spirits an asset).
• Postsecondary degree in Marketing, Business, Commerce, or a related field.
• Strong proficiency in MS Office (Excel, PowerPoint, Word).
• Bilingual in French and English (spoken and written).
• Wine/spirit knowledge or training (WSET, Sommelier) is an asset.
• Valid passport, driver's license, and access to a vehicle.
• Ability to travel within Quebec and the Maritimes, and work flex hours (evenings/weekends as needed).
• Ability to lift and transport sample cases (approx. 20 kg).

What We Offer

• Competitive salary based on experience
• Group medical, dental, and insurance benefits
• RRSP contribution
• Performance-based bonus

If you're passionate about the wine and spirits industry, thrive in a fast-paced environment, and enjoy bringing brands to life through smart execution and collaboration, we'd love to hear from you. Please submit your resume and a brief cover letter outlining your relevant experience and why you're the right fit for this role.

The above information is representative of the work performed in this position; however it is not all-inclusive.  The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities.

Escalade is an equal opportunity employer and welcomes candidates from diverse backgrounds to apply. We thank all applicants for their interest, however, only those selected for an interview will be contacted.