Data Analyst, Sr

About The Company
Manulife Financial Corporation is a prominent international financial services provider dedicated to helping individuals and organizations make informed financial decisions. With a strong global presence, Manulife offers a comprehensive range of insurance, wealth management, and asset management solutions. Our mission is to improve the financial well-being of our clients by providing innovative and personalized services tailored to their unique needs. We pride ourselves on fostering a diverse and inclusive workplace culture that values integrity, collaboration, and continuous learning. As a trusted partner in financial security, Manulife is committed to delivering exceptional value and building long-term relationships with our customers and stakeholders.

About The Role
The Senior Data Analyst role is a high-visibility position designed to work closely with Marketing Managers to enhance the effectiveness and efficiency of marketing campaigns. As part of a dynamic team, the Senior Data Analyst will leverage their expertise in data analysis, visualization, and modeling to generate actionable insights that drive strategic decision-making.

This role requires a deep understanding of marketing and customer data, with the goal of translating complex datasets into clear, business-oriented recommendations. The ideal candidate will serve as a subject matter expert in campaign management, focusing on automating insights through data models and semantic layers. This position offers a unique opportunity to collaborate across teams, influence marketing strategies, and contribute to the company's growth initiatives while working in a hybrid environment.

Qualifications

• Bachelor's degree in Statistics, Applied Mathematics, Data Science, Engineering, Computer Science, or a closely related field; advanced degrees preferred
• Proficiency in business intelligence systems, dashboard reporting, and analytical reporting tools such as Power BI and advanced MS Excel
• Experience in data analysis processes including data wrangling, cleansing, and exploratory data analysis
• Strong foundation in statistical methods and related technical subjects
• Ability to work effectively with complex datasets and build denormalized data models
• Proven programming skills in Python and SQL; exposure to R, PySpark, or other analysis tools is a plus
• Knowledge of software development methodologies such as Git, DevOps, and Agile practices
• Excellent understanding of relational database models

Responsibilities

• Generate relevant, practical insights through sophisticated data analysis and visualization techniques
• Translate data-driven outputs into understandable business language and provide strategic recommendations to marketing partners
• Design and execute advanced analyses to address marketing business challenges and opportunities
• Become a subject matter expert in campaign management data and processes
• Drive automation initiatives by building data models and semantic layers to streamline insight generation
• Understand and detail various data sources, including how to aggregate them into larger datasets for comprehensive analysis
• Collaborate with marketing teams to define campaign scope, including opportunity sizing, mailing lists, segmentation, and projection
• Validate data integrity, quality, and accuracy by testing work performed by data engineers
• Perform data analysis to identify areas for campaign improvement, such as increasing conversion rates and channel penetration
• Align analytical work with broader organizational initiatives and strategic goals
• Ensure all work adheres to the highest ethical standards and data privacy regulations

Benefits

• Competitive salary range between $109,600.00 CAD and $159,600.00 CAD
• Comprehensive health, dental, mental health, and vision insurance coverage
• Short- and long-term disability, life, and accidental death & dismemberment insurance
• Benefits for adoption, surrogacy, and wellness programs
• Retirement savings plans including pension options and employer-matched global share ownership plans
• Financial education and counseling resources
• Generous paid time off including holidays, vacation, personal, and sick days
• Statutory leaves of absence and flexible work arrangements
• Opportunities for professional growth, learning, and career advancement in a supportive environment

Equal Opportunity

Manulife and John Hancock are committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, ethnicity, religion, gender, sexual orientation, age, disability, or any other protected characteristic. We strive to create an environment where all employees feel valued, respected, and empowered to contribute their best.