Director of Content Creation

JOB LOCATION: Kelowna

POSITION TITLE: Director of Content Creation

EMPLOYMENT STATUS: Full Time

HOURS OF WORK: Monday – Friday (9:00 AM – 5:30 PM)

COMPENSATION: $110,000 – $130,000 based on experience

REPORTS TO: VP Marketing & Operations

RELOCATION IS AVAILABLE

JOB SUMMARY

We are seeking a highly skilled and innovative Director of Content Creation to lead our digital marketing efforts. The ideal candidate will have a keen eye for detail, a passion for creating visually stunning content, and the ability to oversee a dynamic team of content creators. Demonstrating strong leadership, mentorship, and collaboration skills are essential to drive the team's success and ensure content aligns with our brand vision and marketing objectives.

A strong background in visual storytelling, graphic design, and content creation is a must. Candidates with experience in the beauty, aesthetics, or health and wellness industries will be preferred. Join us to create impactful content, build a talented team, and help elevate our brand's presence.

KEY RESPONSIBILITIESLeadership & Team Management

• Lead, mentor, and motivate a talented team of content creators, inspiring excellence and fostering a collaborative, results-driven environment
• Provide clear guidance, performance feedback, and support professional development within the team
• Foster internal collaboration and ensure content excellence that aligns with overall business goals

Content Strategy & Calendar Management

• Drive the creative direction of our content strategies, ensuring every piece is visually stunning and deeply engaging across multiple platforms
• Oversee content creation including digital assets, email campaigns, and educational materials to keep messaging consistent and impactful
• Develop a strategic 90-day content calendar aligned with marketing and growth objectives
• Review and edit all content to guarantee quality, accuracy, and alignment with brand messaging and compliance
• Manage and prioritize content creation workflows, balancing multiple campaigns, projects, and deadlines
• Collaborate and lead the team to schedule and oversee content shoots, ensuring efficient production processes

Quality Assurance & Alignment

• Monitor content performance metrics post-publishing to assess quality, accuracy, and alignment with strategic goals, making adjustments as needed
• Conduct regular audits of existing content to identify opportunities for updates, optimization, or retirement of outdated or underperforming materials

Industry & Market Insights

• Apply a deep understanding of medical aesthetics, skincare, and procedures to craft relevant and compelling content
• Continually innovate content approaches, keeping us ahead of industry trends and audience preferences
• Use to manage marketing projects, timelines, and deliverables
• All other related reasonable duties and responsibilities

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, or related field; Master's degree preferred
• Proven 7+ years of experience in content strategy, creation, and management, with a focus on medical aesthetics, skincare, or healthcare industries
• Demonstrated experience leading and mentoring creative teams in a fast-paced, high-performance environment
• Deep knowledge of medical aesthetics, skincare procedures, and skincare products
• Strong project management skills with a proven ability to develop and execute long-term content calendars and shoot schedules
• Skilled in editing, proofreading, and quality assurance, with a keen eye for detail
• Expertise in digital content management systems, analytics, and performance metrics
• Extensive knowledge of digital platforms such as Google Ads and Meta Ads, and analytical tools like Google Analytics
• Exceptional communication skills to collaborate across departments and with external partners

WHAT WE OFFER

• Competitive salary based on experience
• Flexible hybrid work environment
• Relocation is available
• Opportunities for professional growth and development
• A collaborative and supportive team culture

Job Type: Full-time

Pay: $110,000.00-$130,000.00 per year

Benefits:

• On-site parking
• Paid time off
• Store discount
• Work from home

Work Location: Hybrid remote in Kelowna, BC