Marketing Coordinator, IPP

The Income Producing Properties (IPP) business portfolio includes Rohit Rental Living, Rohit Commercial, and Rohit Infrastructure. The IPP Marketing Coordinator is responsible for executing real estate specific marketing tactics and communications that drive tenant attraction, leasing velocity, property visibility, and community awareness across Rohit's IPP portfolio. Reporting to the IPP Division Marketing Manager, the Coordinator is the essential link between strategy and on-site execution, ensuring all properties present professionally, consistently, and competitively in the market.

1. Core Property Marketing Execution (On-Site & In-Market)

• Property Audits & Content Capture:

  • Visit properties regularly (Edmonton, St. Albert, Sherwood Park, and occasionally Calgary) to capture new marketing content (photos, videos, commercial tenant changes, site conditions, and signage needs).

  • Coordinate professional photography, drone footage, and virtual tours as needed.

  • Maintain a database of high-quality photos, videos, maps, traffic counts, demographics and tenant mix overviews for quick leasing rep access.

• Signage & Physical Assets:

  • Coordinate the design and installation of for-lease signage, window vinyls, A-frames, directional signs, and promotional materials.
    
  • Audit all properties monthly for signage gaps, damage, outdated, or inaccurate materials, ensuring adherence to project brand standards.
    
  • Work with signage vendors to order, install, repair, or remove signs.
    
• Market Intelligence:
  • Track competing properties in the area and gather real-time market visuals and pricing intelligence.
    

2. Marketing Tactics & Content Management

• Residential Rental Property Marketing (Rohit Rental Living)
  • Listing Management: Maintain all residential property listings on platforms including the Rohit Rental Living website, Rentsync, Yardi RentCafe, , and (if applicable).
  • Tenant Attraction Content: Ensure all vacant units are properly marketed.
  • Writing: Write high-quality, accurate listing descriptions that highlight amenities, community features, and neighborhood benefits.
  • Email/SMS Marketing: Support the implementation of Email/SMS marketing campaigns for rapid lead generation and availability alerts.
• Commercial & Infrastructure Project Marketing (Rohit Commercial, Rohit Infrastructure)
  • Listing Management: Maintain all commercial and infrastructure project listings on platforms including the Rohit Commercial/Infrastructure websites, LoopNet, Spacelist, CoStar, and other CRE marketplaces.
  • Leasing Support & Broker Relations: Create detailed leasing packages, comprehensive brochures, property sheets, and availability summaries.
  • Writing: Write high-quality, accurate listing descriptions that highlight tenant mix, area demographics, and traffic patterns.
  • Large-Scale Project Coordination: Coordinate collateral development for new build phases (Infrastructure) or major anchor tenant recruitment.
• All-Property Responsibilities
  • Maintain all marketing assets across all platforms, ensuring accurate square footage, floorplans, and rates are consistently reflected.
  • Update and manage content across various website platforms such as Squarespace or WordPress.

• Digital & Social Media:
  • Post new availabilities, commercial tenant openings, and feature properties across relevant social channels and websites.
  • Build engaging content, including short-form videos, relevant to marketing channels (e.g., Instagram Reels).
  • Coordinate paid advertisements or property spotlight posts (Facebook/Instagram/Google) as directed.
  • Support SEO and digital visibility by keeping property pages updated with high-value content.
  • Execute email marketing through Squarespace, Mailchimp, or Lasso.
• Leasing & Tenant Promotion:
  • Support leasing representatives with marketing collateral for prospective tenants.
  • Create "Now Open," "Coming Soon," and "Grand Opening" promotional assets and distribute through social media & local channels.
  • Coordinate and execute marketing collateral for special leasing events, seasonal occasions (e.g., resident holiday parties, tenant appreciation days), and commercial broker open houses.
  • Build cross-promotion marketing for new tenants during opening weeks (IG reels, photography, paid social boosts, etc.).

• Process invoices, track marketing expenses, and general marketing administrative tasks.
• Provide weekly marketing status updates on active listings, new content captured, signage installed/removed, and digital metrics (views, clicks, leads).
• Track engagement metrics on marketing campaigns and recommend data-driven improvements.