Marketing Coordinator

2 weeks ago

Cambridge, Ontario, Canada CGT Full time $65,000 - $80,000
Marketing Coordinator

Department: Marketing

Employment Type: Full Time

Location: Cambridge

Compensation: $65,000 - $80,000 / year


Description The Marketing Coordinator is responsible for the execution of the Pool or Construction Division Strategy through planning, implementing, controlling, monitoring and evaluating the Sales & Marketing plan. 

Key Responsibilities
  • Maintains and continues to develop the brand's identity, messaging, and overall public image.
  • Creates informative and valuable content for websites, blogs, advertisements, and other marketing materials.
  • Promotes products and resources across various digital channels, including social media, email campaigns, and mobile apps.
  • Plans and executes events to promote the brand, products, and resources, including events at our facility, our customers' facilities, major industry tradeshows and Industry events.
  • Drives strategies and content for launching and marketing new products.
  • Works to improve a company's visibility in search engine results pages (SERPs). Focuses on both organic (SEO) and paid search strategies to increase visibility. 
  • Drives strategies and content for co-branding opportunities with existing customers. 
  • Analyzes marketing campaigns and data to help inform future strategies.
  • Analyzes market information and trends to help guide both marketing, sales, and design strategies. 
  • Participate in the development of the strategic business plan that meets the goals and objectives of the Industrial Sales Team.
  • Achieves departmental objectives by contributing marketing information, preparing and completing of action plans and reporting out progress. 
  • Establishes good working relationships and collaborative arrangements with internal and external customers to achieve the goals of the organization.
  • Other related duties as assigned.

Skills, Knowledge and Expertise
Education: Bachelor of Business Administration, Marketing, or equivalent.   

Experience: 
  • Three+ years of experience in a marketing role, preferably B2B, preferably in the pool industry.
  • Knowledge of website basics and SEO optimization preferred but not essential.  
  • Experience with all major social media platforms and managing social media accounts 

Benefits
  • On-site parking
  • Company events
  • Extended health care
  • RRSP match
  • Vision care
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Tuition reimbursement

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