Product Manager

6 days ago


Liteline Corporation Richmond Hill Ontario, Canada Electrical & Automation Industry Careers Full time

Founded in 1979, Liteline Corporation is Canada's leading and largest privately held lighting manufacturer. We specialize in LED lighting for North American residential and commercial markets. More specifically, we manufacture complete lines for architectural lighting, hospitality and retail verticals, office and commercial space, high rise residentials and more. Located in the vicinity of the high-tech hub in the Greater Toronto Area, Liteline operates a 160,000 sq. ft. office, manufacturing and warehouse distribution facility. With over 140 employees, Liteline is poised for strategic growth for years to come

Reporting to the Director of Product Management, the Product Manager works collaboratively within the Corporate Product Management/ Development team and helps achieve objectives related to the overall product's strategic goals.  This role manages the assigned product line and assists in expanding the business by leading cross-functional teams through the New Product Development Process.  This includes defining product requirements, pricing, promotion, product launch, inventory level planning and product obsolescence management.

The major responsibilities of the Product Manager include:

  • Bring new products to market by analyzing proposed product requirements and product development programs, establishing time schedules with Engineering, Purchasing and Marketing.
  • Manage product development by translating market needs into winning products by conducting market research, defining target markets, understanding customer needs and creating a Market Requirements Document.
  • Manages Product Lifecycle Management (launch to obsolescence) by outlining Product Roadmap (jointly with Sales & Engineering), defining margin goals/management, performing product line analysis to ensure key metrics are achieved, collating competitor analysis, managing product enhancements to existing offerings as needed, aligning sales forecast with inventory requirements, coordinating product launch and obsolescence activities.
  • Determines product pricing by utilizing market research data; competitive benchmarking, and reviewing production and sales costs
  • Co-ordinates product launch activities with Sales and Marketing by creating product collateral (with assistance from Marketing), clearly outlining features and benefits of products as well as Liteline capabilities, managing the set-up of product information within on-line tools (internet and quoting systems), ensuring market success through measured market tactics, supporting Sales and Channel through pre-and post-launch activities.

In our ideal candidate, we are looking for:

  • A BSc or BA in Marketing, Business Administration, Engineering, or related field.
  • 3+ years progressive product management accountability: positioning, pricing, distribution and promotion plan to positively impact market share.
  • 3+ years' industry experience (electrical or similar industry) working in marketing and sales.
  • The ability to work effectively across functions with strong communication and project management capabilities.
  • The ability to establish rapport with internal/external customers.
  • Creative thinking/analytical problem-solving skills.
  • The ability to conduct technical presentations.
  • Basic programming or scripting knowledge.
  • System knowledge (ERP, CRM) and Microsoft Office fluency (Word, Excel, PowerPoint, Outlook).
  • The ability to speak or write French would be an asset

For the right candidate, we will offer:

  • Competitive pay commensurate with qualifications and experience
  • Employer funded after-work team social events
  • Partial company match on employee contributions towards company group RRSP
  • An opportunity to be part of an innovative, growing organization that supports learning and development

Come grow with us
At Liteline, we're passionate about innovation, teamwork, and delivering excellence. If you're ready to make an impact and be part of a supportive and forward-thinking team, we'd love to hear from you.

To Apply:
Send your resume to , referencing the job title in the subject line.

Liteline Corporation is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require accommodations during the recruitment process, please reach out to — we'll be happy to assist.

Only those selected for an interview will be contacted. Thank you for your interest in Liteline.


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