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Manager, Events

51 minutes ago

Toronto, Ontario, Canada Cassels Brock & Blackwell LLP Full time

About Us:

Cassels Brock & Blackwell LLP is a leading national law firm focused on serving the transaction, advocacy and advisory needs of Canada's most dynamic business sectors. We have one of the largest business law practices in the country, serving multinational, national and mid-market clients from our offices in Toronto, Vancouver and Calgary.

Our Culture:

At Cassels, our mission is to attract, retain and promote individuals of exceptional ability and talent from as broad a range of backgrounds as possible. We offer meaningful career opportunities, invest in professional growth, and foster an inclusive environment. Our Firm's success is built on the unique skills, perspectives, experiences and values of each individual. We encourage a corporate culture that respects and celebrates the dignity, value and diversity of all.

Role Overview:

Our Toronto office is currently seeking a Manager, Events & Client Experience in our Marketing & Business Development, reporting to our Director, Business Development. The Manager, Events & Client Experience plays a central role in shaping Cassels' market presence and strengthening client relationships through high impact events, sponsorships, and client facing initiatives. This role leads the full lifecycle of event and sponsorship activity—from intake and evaluation to planning, execution, and post event analysis—and oversees a team of three events professionals responsible for delivering exceptional experiences across the firm's national platform.

This role manages these initiatives in consultation with the Director, Business Development, the Chief Growth Officer, other leaders in the Business Development and Marketing team, practice groups leaders and designated partners. The Manager is also responsible for developing and implementing best practices and shared tools, trackers and documentation for all offices to ensure the highest quality of client experience through onsite and offsite events.

The successful candidate will be responsible for:

Strategic Event & Sponsorship Management

  • Event intake and assessment:
    Leading a structured intake process to evaluate event and sponsorship requests, liaising with lawyers and colleagues to ensure successful execution and ensuring alignment with firm priorities, target audiences, and business development objectives.
  • Scope development:
    Defining event purpose, format, budget, KPIs, and required resources; preparing recommendations for internal stakeholders and overseeing/directing CRM updates and ensure the overall quality and accuracy of event invitation lists.
  • Event planning and execution:
    Overseeing end‑to‑end planning for client events, conferences, seminars, webinars, hospitality engagements, and firm‑hosted programs.
  • Sponsorship activation:
    Managing sponsorship deliverables, negotiate benefits, coordinate branding, and ensure the firm maximizes visibility and relationship‑building opportunities.
  • Scheduling and project management:
    Maintaining the national events calendar, manage timelines, and ensure all milestones and deliverables are met.
  • Vendor and venue management:
    Sourcing and managing external partners, negotiate contracts, and ensure high‑quality service delivery.
  • Budget oversight:
    Developing and managing event budgets, track and process expenditures, and ensure cost‑effective execution.
  • Measurement and reporting:
    Conducting post‑event evaluations, analyze ROI, and provide insights to improve future initiatives.

Client Experience Leadership

  • Client focused programming:
    Designing and refining event experiences that reflect the firm's service standards and deepen client engagement.
  • Brand and experience consistency:
    Ensuring all events and sponsorships reflect the firm's brand, values, and client service expectations.
  • Cross functional collaboration:
    Partnering with Marketing, Business Development, Communications, and Practice Groups to deliver cohesive, strategic experiences.

Team Leadership & Management

  • Team supervision:
    Leading, mentoring, and developing a team of three events professionals, providing coaching, performance feedback, and professional development opportunities.
  • Workflow and capacity management:
    Allocating projects, balance workloads, and ensure efficient, high-quality execution across the national events portfolio.
  • Process improvement:
    Establishing best practices, templates, and standardized procedures to enhance team efficiency and event consistency.
  • Collaboration and culture building:
    Fostering a supportive, high performance team environment grounded in accountability, creativity, and service excellence.

The successful candidate must have the following education, experience and/or demonstrated skills:

  • Eight (8) or more years of progressive event planning experience
  • Strong knowledge of and relationships with local hospitality-related vendors, business markets and key business and industry organizations
  • Law firm experience strongly preferred; professional services or consulting experience will be considered
  • Undergraduate degree, preferably with additional relevant education or equivalent work experience
  • Proactive self-starter and strategic thinker who can take ownership of their responsibilities and see them through with minimal oversight – this is a hands-on role that requires strategic thinking and tactical execution
  • Able to organize and prioritize numerous tasks and complete them under pressure while maintaining attention to detail
  • Strong interpersonal and communication skills, able to follow instructions from a diverse group of lawyers and staff, and provides thoughtful, timely and clear communication to stakeholders and team members
  • Works well in a team environment and independently
  • Strong writing skills with the ability to write targeted internal and external communications material with minimal oversight
  • Comfortable with ambiguity and seeking out additional information to meet deliverables and desired outcomes

Employment Type
: Permanent, Full-Time

Salary Range:
$90,000 - $110,000 Annually

What we offer:

  • Competitive compensation + Extended Health & Dental Care.
  • RRSP Matching Program.
  • Education/tuition allowance.
  • Fitness Reimbursement Program.
  • Diversity and Inclusion Centric Culture.
  • A Culture of Wellness: Cassels recognizes the importance of wellness and provides a comprehensive program that addresses the mental and physical well-being of our employees by providing resources, services, training and support on an ongoing basis.
  • A fully stocked kitchen with healthy snacks, plus coffee, tea, and drinks throughout the year.
  • A business casual dress code (client/day specific).
  • Employee referral bonus.
  • A hybrid work environment.

Cassels is an equal opportunity employer with a strong commitment to diversity, inclusion, equity and an accessible environment. It is our priority to remove barriers to provide equal access to employment. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. All qualified candidates are encouraged to apply, and we will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.

We wish to thank all applicants for their interest, however, only candidates selected for interviews will be contacted. We regret that we are unable to respond to individual inquiries about application status, unless required for accommodation purposes.