Director of Franchising

Headquartered in North York, ON, with employees in Canada, the US, China and India, NewAge is an industry- leading manufacturer and distributor of premium home improvement solutions.

Our products are sold through major online retailers such as Lowes, The Home Depot, Costco, Amazon, and Wayfair as well as our own e-commerce site. But what makes us unique is that we provide a truly cohesive customer experience, from free expert assistance designing and planning new spaces to delivery and professional installation.

Our collaborative, inclusive team atmosphere nurtures personal growth, career advancement and job satisfaction, as evidenced by our certification as a Great Place to Work in Canada.

With tremendous pride, we continue to receive a growing number of industry accolades including over 75 unique product patents, awards for our team of expert designers, prominent ranking on the Profit 500 list of Canada's fastest growing companies, and the naming of our founders to the Top 40 under 40 in Canada by BNN Bloomberg.

We are also proud to be the official jersey emblem partner of the New Orleans Pelicans and have forged strategic partnerships with USA Hockey and Habitat for Humanity. These partnerships reflect our passion for teamwork, excellence, and community involvement.

As our journey to becoming the preferred choice for premium home improvement solutions continues, we're adding ambitious, driven, passionate members to our team who are inspired to be their best and ready to make a difference.

NewAge is embarking on a strategic franchise expansion to unlock a major growth opportunity in the Do-It-For-Me (DIFM) home improvement market. We're building a profitable, low-overhead, high-potential business model for franchise partners who want to grow a resilient installation and services business using our premium product lines.

Reporting directly to the President, the Director of Franchising will be responsible for executing our franchise expansion plan, leading franchise recruitment and sales, onboarding new partners, ensuring strong operational performance, and feeding real-world learnings back into the strategy. This is a strategic + tactical role: early on, this leader will roll up their sleeves and personally drive franchise sales and onboarding, before eventually building out a small, high-performing team.

KEY RESPONSIBILITIES:

Franchise Recruitment & Territory Sales

• Drive the marketing and sale of franchise territories to qualified partners.
• Communicate the unique value proposition of NewAge's franchise model
• Manage the candidate pipeline: outreach, qualification, discovery, and conversion.
• Partner with leadership to vet candidates and structure deals.

Onboarding & Enablement

• Lead franchisee onboarding to ensure new partners are set up for success.
• Deliver comprehensive training on both products (garage, outdoor kitchen, furniture) and processes (sales systems, installation workflows, operational tools).
• Equip franchisees with marketing collateral, pricing tools, and playbooks to drive local growth.
• Identify and eliminate operational roadblocks that could hinder franchisee success.
• Partner with legal counsel to manage franchise agreements and ensure compliance with regulatory requirements.

Performance Monitoring & Support

• Track franchisee KPIs, ensuring best practices are followed and sales & service standards are met.
• Evaluate franchisee financial health through P&L reviews, ROI analysis, and key performance metrics to drive profitable growth across the network.
• Provide structured feedback loops to improve performance, operational efficiency, and customer experience.
• Serve as the bridge between franchisees and internal teams to resolve issues quickly.

Strategic Feedback & Growth Planning

• Bring real-world insights back to leadership to refine the franchise model and expansion plans.
• Recommend adjustments to sales tactics, onboarding, and operational support based on field learnings.
• Develop a phased hiring plan to build out a lean, effective franchise development team over time.

SKILLS AND QUALIFICATIONS:

• Bachelor's degree in Business Administration, Marketing, Finance or related field.
• 8+ of progressive experience in franchise development, territory expansion, or multi-location business growth, ideally within home improvement, building materials, home services, or premium consumer products.
• Proven track record of franchise sales and recruitment, including identifying, qualifying, and converting high-quality franchise partners.
• Demonstrated experience onboarding and supporting franchisees through training, operational setup, and performance optimization.
• Strategic thinker who has participated in or led franchise system growth, but with the ability to adapt traditional methods to a leaner, more modern, DIFM-oriented model.
• Strong understanding of P&L drivers for franchise operators and the ability to communicate compelling business cases to prospective partners.
• Entrepreneurial mindset with the ability to thrive in a hands-on, fast-paced environment with minimal hierarchy; capable of personally driving execution before building and scaling a team.
• Exceptional communication and relationship-building skills, with the ability to influence both franchisees and internal cross-functional teams.
• Experience working with or managing marketing, legal, real estate, and operations teams to bring franchise deals to life end-to-end.

TRAVEL REQUIREMENTS:

• Regular travel, up to 20% across North America for franchise sales meetings, training sessions and site visits.
• Quarterly travel to the Toronto NewAge Experience Centre

NEWAGE OFFERS:

• Salary and bonus is based on experience and highly competitive for the right candidate
• An opportunity within a growing, fast-paced company, well established in its industry
• Fun We celebrate successes and hold special events to build strong teams.
• Our teams work under a remote-first Hybrid model, with the ease of having our North York office accessible for collaboration and/or quiet workspace.

HOW TO APPLY:

If you're intrigued by job profile described above, we invite you to apply with your resume and cover letter illustrating how you would be an ideal fit with our team. We thank all interested candidates for applying and will contact those who qualify for an interview. No phone calls please. All candidates based in Canada and US are eligible to apply.

NewAge Products is an equal opportunity employer, committed to inclusion and diversity. We provide employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require any accommodation.