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Head of Brand Marketing

2 hours ago

Toronto, Ontario, Canada Blue J Full time

About Blue J

Blue J is the leading generative AI solution for tax professionals. As a B2B SaaS company, our customers are accountants and tax experts who rely on our market-leading software to deliver fast, accurate, and defensible answers to complex tax questions.

With the launch of our flagship generative AI product, we've consistently exceeded our revenue targets quarter over quarter and continue to accelerate our growth. Our product roadmap is ambitious, customer-focused, and designed to deliver exceptional value at speed.

On the heels of our
$122M USD Series D funding
, we're racing ahead with an exciting product roadmap and are looking for a
Head of Brand Marketing
to support our growth. Reporting directly to our CMO, this role will focus on shaping the strategy that drives awareness and positions Blue J as the clear leader in AI-powered tax research, so when decision-makers are ready, we're top of mind.

A Note on Location

We are excited to meet with qualified candidates and are grateful for everyone's interest, however this is a hybrid position that requires applicants to be within driving distance of Toronto for 1-2 in person meetings a quarter. All candidates must be eligible to work in Canada.

About The Role

As our
Head of Brand Marketing
, you'll make Blue J feel omnipresent by surrounding target accounts with meaningful opportunities to engage with our brand, building trust, credibility, and affinity, and ultimately making Blue J a brand tax leaders are proud to champion. You'll oversee brand identity, creative direction, integrated campaigns, content, PR, and influencer marketing, while leading and developing a high-performing team of marketers. You'll ensure a consistent, compelling brand experience across every touchpoint while fostering a culture of creativity, collaboration, and excellence.

What You'll Do

  • Build the brand vision. Define and evolve Blue J's brand strategy to align with business goals and resonate deeply with our audiences.
  • Lead a world-class team. Inspire and develop a multidisciplinary team spanning brand identity, content, creative, PR, social, and influencer marketing.
  • Create moments that matter. Build and execute integrated campaigns that drive awareness, engagement, and emotional connection.
  • Own the narrative. Champion our category leadership by defining and amplifying Blue J's point of view on the future of AI in tax.
  • Earn the spotlight. Lead PR, thought leadership, and media engagement efforts, collaborating closely with our agency to secure meaningful coverage.
  • Measure what matters. Establish and monitor KPIs that track brand growth, campaign performance, and audience sentiment.
  • Collaborate across the company. Partner with demand generation, product marketing, and sales to ensure the brand story fuels growth and customer trust.
  • Stay ahead of market and technology advancements. Identify opportunities for innovation, efficiency, and competitive advantage.

What You Offer Blue J

  • 8+ years of progressive experience in brand, marketing, PR or related leadership roles.
  • A proven track record of building and scaling brand strategies that drive awareness and business impact.
  • Experience managing and developing high-performing, multidisciplinary teams.
  • A strong balance of creative vision and data-driven decision-making.
  • Exceptional communication, storytelling, and presentation skills.
  • Experience engaging both B2B and B2C audiences is an asset.
  • Comfort operating in a fast-paced, ever-evolving environment where strategy and execution go hand in hand.

What We Offer You

  • A rare opportunity to pioneer category-defining brand storytelling at the intersection of AI and tax, shaping how the market understands, trusts, and adopts Blue J.
  • The chance to scale your impact from individual campaigns to a multi-market presence, building an enduring brand across North America and the UK.
  • A mission-driven culture where your work directly advances clarity, efficiency, and accessibility in tax research.
  • Competitive base salary, stock options, and benefits designed to support you and your family.
  • Flexibility in how you work: primarily remote, with occasional travel to our Toronto office as needed.
  • A collaborative, ambitious, and supportive team that values innovation, respect, and fun.
  • The excitement of a fast-growing, well-funded company with clear momentum, and the resources to back bold initiatives.

The Core Values That Define Our Culture

  • We are customer-focused
  • We put the team interest before self-interest
  • We are pleasant and playful
  • We are open to better ideas
  • We deliver on our promises
  • We solve the tough problems

What To Expect In The Interview Process

We anticipate a high volume of applicants for this role and are excited to grow our team. A human will review each application and get back to you as soon as possible. We appreciate your patience and look forward to connecting with you

All candidates must be eligible to work in Canada, and live within reasonable commuting distance of our Toronto office for in person meetings.

Interview Process

  • Meet Deb, Director of Talent Acquisition
  • Chat with Lindsay, Chief Marketing Officer
  • Present your ideas to a small group of stakeholders
  • Meet the Team
  • Final Interview with our CEO

We believe our strength is built on diversity of thought, and encourage candidates from all backgrounds and experiences to apply. We value inclusiveness and are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We strive to create an inclusive and accessible hiring experience for all candidates. If you need any accommodations during the interview process, please let us know in your application. Our team is dedicated to providing the necessary support and making reasonable adjustments to ensure a smooth process for everyone.

How We Use AI In Our Hiring Process

To ensure transparency, we want candidates to know that Blue J uses AI-enabled tools within our applicant tracking system to help organize applications and highlight profiles that match the key requirements for each role.

AI does not make hiring decisions.

Every application is reviewed by a member of our Talent team, and all decisions throughout the process are made by humans. We use these tools to support efficiency and consistency, not to replace human judgment and we're committed to a fair, thoughtful, and equitable experience for every candidate.