Shopper Marketing Manager

Requisition ID:
69569

About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including
Whirlpool
,
KitchenAid
,
JennAir, Maytag
,
Amana,
Brastemp
,
Consul
, and
InSinkErator
. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at

This Role In Summary
Whirlpool is seeking qualified candidates for a Shopper Marketing Manager (KASA). This role is an onsite 5 days a week role at our Mississauga, ON location.

The Shopper Marketing Manager reports directly to the Director/GM of KitchenAid Small Appliances in Canada and is responsible for developing and executing strategies to drive omnichannel sales. This includes optimizing the digital path to purchase as well as the in-store environment to support the shopper journey, driving sales and elevating the brand.

This key member of the KitchenAid Canada team will be responsible for collaborating both internally and externally with sales and marketing teams as well as customers as agency partners. Key responsibilities involve strategic planning, program execution, performance analysis, and budget management. The Shopper Marketing Manager role is responsible for leading our field team to drive in-store execution as well as a Sales & Marketing Coordinator role that assists with coordination and execution.

Your Responsibilities Will Include

• Lead the development and strengthening of the marketing partnership with retailers to identify unique opportunities to bring the KitchenAid brand to life with our retail partners.
• Act as the liaison between marketing and sales by championing product launches and strategic priorities through to execution.
• Lead the retail display strategy in Canada by leveraging global guidelines. This role will lead planning through to execution by working with the sales team, marketing and external agencies. Key responsibilities include ROI evaluation, investment negotiation, plan development, content development, execution and measurement planning.
• Optimize the digital plan to sell by ensuring retailer brand shops and product detail pages are consistent and support the shopping journey.
• Lead the KitchenAid field team that drives in-store excellence in terms of merchandising, training, and field support. Responsible for setting team priorities and measuring success against defined KPIs.
• Effectively manage the shopper marketing budget.
• Maintain knowledge of retail marketing trends, developments and best practices.
• Define KPIs and analyze performance of marketing tactics and provide insights and recommendations

Minimum Requirements

• Bachelor's Degree
• 3+ years of experience in Marketing, Sales, Shopper Marketing, or Brand Management

Preferred Skills And Experiences

• Strong project management, time management and organizational skills
• Strong oral, written communication and presentation skills
• Performance analysis, analytics
• Proven ability to develop strong relationships
• Adapt to a quickly changing environment, overcome challenges, and manage multiple priorities and stakeholders

RSRWH

What We Offer
Permanent Employees enjoy leading edge benefit programs that allows for choice and flexibility to meet the needs of our diverse workforce. Whirlpool offers a unique opportunity to become your best through cross-functional involvement, challenging work, coaching and feedback, recognition, best-in-class total rewards, and personal growth and career development.

• Flexible Benefits (including Healthcare Expense and Wellness accounts, Income Protection - LTD, AD&D, Life Insurance)
• Parental Top Up Plan
• Family Building Support Benefit
• Whirlpool Additional Designated Holidays (2 extra company paid holidays)
• Employee Assistance Program
• Retiree benefits, Savings Plans, Defined Contribution Pension Plan
• Employee Discount
• Eligible for annual bonus

Additional Information
Whirlpool's Ways of Working

Benefits
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:

• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
• Sabbatical - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.