Head of Product Design

3 days ago

Montreal, Quebec, Canada Onix Full time

About the Company

Onix is building Personal Intelligence: AI that runs on your device, belongs to you, and makes you sharper over time without extraction, surveillance, or manipulation. This is a consumer product with real stakes. It requires world-class taste, ruthless simplicity, and the ability to design systems that people return to because they want to, not because they're trapped.

We're not hiring a designer to make screens. We're hiring the person who will architect the experience, own the design system, and shape the product philosophy. You'll report directly to the founders and sit at the product table as a peer, not a service function.

If you've built high-scale consumer products at Instagram, Snap, Duolingo, Roblox, Pinterest, Epic, or similar, and you want to define a category instead of iterating on someone else's, keep reading.

About the Role

You will define how millions of people experience a new software category.

Responsibilities

  • Everything.
  • Interaction model for Personal Intelligence across mobile and web
  • Design system, motion language, and visual identity
  • Onboarding, progression, retention, and behavioral loops
  • UX surfaces that make complex AI and privacy constraints feel simple and human
  • Product strategy alongside founders (not downstream of it)
  • Design culture that future hires will inherit

This is a zero-to-one role. You'll ship daily in Figma with engineering. You'll make tradeoffs in real-time. You'll define patterns that don't exist yet.

Qualifications

  • Led design on a consumer product with 1M+ DAU (not "contributed to", led)
  • Built or owned a design system in production that engineers actually use
  • Designed experiences with progression, identity, or habit formation (not badges, behaviour)
  • Shipped on mobile with real constraints: latency, privacy, trust, and offline
  • Worked in fast cycles with engineering (weekly releases, not quarterly)
  • Thinking like a PM while shipping like a designer

Required Skills

  • Behaviour design: motivation, ritual, identity, progression
  • Consumer psychology without dark patterns or addiction hacks
  • How to create "holy shit" moments while keeping the product minimal
  • How to make privacy feel like power, not friction
  • How to turn complex AI into simple, human interfaces
  • How to build trust through restraint

Preferred Skills

  • Velocity-first, taste-driven, execution-obsessed
  • Confident enough to challenge founders, humble enough to ship v1 and learn
  • Sharp instincts, calm ego, high ownership
  • Comfortable with ambiguity, complexity, and inventing from zero
  • Able to think like Instagram, design like Apple, and experiment like Duolingo

Pay range and compensation package

If you're in SF, NYC, LA, or Seattle and you're tired of paying $4,000/month for a one-bedroom while your equity gets diluted into nothing, we'll bring you here.

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