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VP Marketing

2 weeks ago

Gatineau, Quebec, Canada Lady Dive Tours Full time

Job Overview

We are seeking an experienced and strategic Vice President of Marketing to lead our company's marketing initiatives and drive growth across all channels. The ideal candidate will possess a strong background in digital marketing, e-commerce, and product management, with a proven track record of developing innovative marketing strategies that increase brand awareness and sales. This leadership role requires a visionary mindset, excellent analytical skills, and the ability to manage cross-functional budgets effectively. The Vice President of Marketing will play a pivotal role in shaping our brand presence and expanding our market reach through data-driven decision-making and creative campaigns.

Responsibilities

  • Develop and execute comprehensive marketing strategies aligned with company goals, emphasizing digital channels such as social media, email marketing, SEO, and paid advertising.
  • Oversee the planning, creation, and implementation of marketing campaigns across platforms including Facebook Advertising, Google AdWords, and Google Analytics.
  • Lead research efforts to identify market trends, customer needs, and competitive insights to inform product development and marketing initiatives.
  • Manage the company's e-commerce platform, ensuring optimal user experience through WordPress customization, and content updates.
  • Utilize Adobe Creative Suite, Canva, or other tools to oversee the creation of compelling visual content for campaigns.
  • Drive sales growth by implementing targeted marketing tactics and optimizing conversion funnels.
  • Manage budgets for marketing projects, ensuring efficient allocation of resources while maximizing ROI.
  • Collaborate with product management teams to develop go-to-market strategies for new products or features.
  • Monitor key performance metrics using analytics tools to assess campaign effectiveness and adjust strategies accordingly.
  • Act as the company's PR representative. Visit partner locations regularly to distribute pamphlets, promote tours, and raise awareness among potential customers.

Requirements

  • Proven experience in digital marketing with a focus on e-commerce platforms and SEO best practices.
  • Strong knowledge of Facebook Advertising, Google Analytics, Google AdWords, and email marketing tools.
  • Demonstrated expertise in product management and developing integrated marketing campaigns.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding, and general web development principles.
  • Excellent research skills to analyze market data and consumer insights for strategic planning.
  • Ability to manage budgets effectively while delivering measurable results.
  • Strong leadership skills with experience managing cross-functional teams in a fast-paced environment.
  • Exceptional analytical skills with a focus on data-driven decision-making in digital marketing strategies.
  • Bachelor's degree in Marketing, Business Administration, or related field; college can be accepted with enough experience. This role offers an exciting opportunity for a dynamic marketing leader to influence the future direction of our company's brand presence while working in an innovative environment committed to growth and excellence.

Job Types: Full-time, Permanent

Pay: $65,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • On-site parking
  • Paid time off
  • Store discount
  • Vision care

Experience:

  • Digital marketing: 2 years (required)

Language:

  • English (required)
  • French (required)

Work Location: In person