Senior AI Product Manager

2 weeks ago


Toronto, Ontario, Canada Hive Full time

At Hive, we bring people together through unforgettable live experiences. Hive exists to help live events grow. We make it easy for promoters to build strong connections with their audiences via our industry leading platform.

We are looking to add a Senior AI Product Manager work alongside our Engineering and Design team to develop cutting-edge agentic AI solutions that transform how event marketers interact with our platform and get work done. The Agentic AI Pod plays a pioneering role in reimagining user experiences through intelligent automation and natural language interfaces.

What does the Product team look like?
Hive is an email marketing automation platform, empowering brands to personalize their marketing strategies. The Product team plays a pivotal role in understanding our customers' needs and technical challenges to define product strategies and ultimately, deliver value in a seamless way to our platform users. Under the leadership of our VP, Product, the team is at the center of driving what we build and when we build it as efficiently as possible.

What I get up to:

  • Own the Agentic AI Pod roadmap - lead our newest engineering team focused on using agentic AI to experiment and build product-level JTBD agents. You'll pioneer Hive's AI strategy and contribute directly to our competitive advantage.
  • Build impactful AI product strategy - understand how agentic AI can transform event marketing workflows by researching customer pain points, evaluating AI capabilities, and forming hypotheses about how intelligent agents can make marketers exponentially more effective.
  • Invent new interaction paradigms - build innovative ways for clients to interact with Hive through AI agents, enabling them to accomplish real marketing work to their standards through natural language, automation, and intelligent assistance.
  • Navigate AI uncertainty with conviction - articulate your hypotheses about emerging AI technologies, validate them through rapid prototyping and user testing, and know when to pivot based on technical feasibility and user value.
  • Translate AI strategy into executable roadmap - balance ambitious AI vision with practical implementation, prioritizing outcomes that demonstrate clear value while building toward transformative user experiences.
  • Drive cross-functional AI alignment - work with other leaders in R&D including Staff Engineers, Design, and Product to ensure our agentic AI efforts align with Hive's overall technical architecture and product strategy.
  • Champion responsible AI practices - ensure AI features are built with appropriate safeguards, transparency, and user control while maximizing their utility for event marketers.

Nice to haves
Experience with LLMs, prompt engineering, RAG systems, or AI/ML development would be a valuable asset for this role. Experience in martech or event marketing technology would also be a bonus

How I Show Up

  • You excel at technical storytelling - you can influence and coordinate cross-departmental teams around complex AI initiatives, making the abstract concrete and the futuristic feel achievable.
  • You prototype to learn - you're able to identify the biggest assumptions about AI capabilities and user needs, build clear hypotheses, then find the fastest way to validate them through demos, user testing, or technical spikes.
  • You create clarity in the AI unknown - you thrive in the ambiguity of emerging AI technology and can create structure and direction for teams navigating uncharted territory.
  • You're obsessed with AI-human collaboration - you understand that the best AI products amplify human capabilities rather than replace them, and you design experiences that feel magical but remain under user control.
  • You balance AI ambition with user value - you can envision transformative AI futures while staying grounded in what delivers immediate value to event marketers today.

Compensation & Benefits Package

  • Meaningful salary + equity: you're rewarded based on impact
  • Work fully remotely in Canada or the US: where you are most productive whether that be from your house, or elsewhere. We just ask that you have the legal work authorization in the country that you reside and work within.
  • Flexible work hours: customize your schedule as long as it's not disruptive to your role, team, and Hive
  • Health + Insurance: comprehensive health and dental coverage with a parental leave top-up program
  • Unlimited vacation/PTO policy: so you can be happy and healthy

About Hive
Hive is the industry-best marketing platform for event marketers. Our platform powers marketing for 1500+ of the most iconic event, festivals, venues, promoters, and event-centric brands across North America.

We help our clients sell out their shows and make their events unforgettable - by helping them grow their customer base and personalizing and automating their email, SMS, and ad campaigns.

Hive integrates with 25+ partners like Ticketmaster and Shopify, ingesting rich customer data in real-time. With this data, event marketers can segment their audiences in powerful ways and send timely, customized messages to their customers.

Hive is building the future of live event marketing—and our Customer Success function is central to that mission. If you're excited to build from the ground up, work cross-functionally, and define the future of scaled success, we'd love to meet you.

To learn more about our team, check out



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